Go to Market

From Strategy to Sustainable Growth – Expert Go-To-Market Recruitment for Sales, Product, & Marketing Teams

Need to make fast, high-quality GTM Hires? 

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Looking for your next GTM Career?

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You've poured your time and energy into building an incredible product. Now it's time to get it in front of the right people. Whether you're building a market-launch strategy or expanding into new territories, you'll need a dependable Go-to-Market team to realise your vision. 

This means finding people who can: 

  • Develop and deliver product strategies that scale with your business
  • Read your market like a second language
  • Identify and open customer segments in new geographies
  • Differentiate your brand in a sea of competitors
  • Discover your product/market fit
  • Build revenue engines that maintain momentum

At Trust in SODA, we're here to find those people for you. Our go-to-market recruitment specialists have the network and know-how to return the speed and precision to your hiring process, so you're not stuck watching critical roles go unfilled. 

We know it’s difficult to find the right people in fast-moving, highly uncertain markets. Between an influx of applications and tight deadlines, pinpointing your person is harder than ever.

That’s why we’ve been building a global community of sales, product, and marketing talent for over a decade. It’s this network that’s helped us fill more than 2000 roles for over 500 businesses, from ambitious start-ups to some of the world’s biggest brands.

Our reach is global, with on-the-ground expertise in the UK, US, Ireland, Switzerland, and Germany, supporting appointments at all levels, from C-suite leadership to go-to-market strategy consultants.

For candidates, that means you get unparalleled access to exceptional go-to-market jobs, careers that give you the chance to make an impact. Whether that’s guiding market launches, scaling products globally, or working at the forefront of technological innovation, we can connect you with opportunities that are often shared exclusively with Trust in SODA.

Ready to Make Your Next Move?

Whether you’re hoping to hire your next go-to-market specialist or you’re looking to start a rewarding new career, Trust in SODA can help you get there. Let us know what you need, and one of our consultants will get back to you as soon as possible: enquire.

LIVE JOBS

London, Greater London, South East, England
Digital Marketing Manager
Digital Marketing Manager – Working for Meta of interest? Start Date: ASAPDuration: 12 MonthsLocation: Few days per month in London office, rest of the work is remoteRate: £300 - £450 per day, on a PAYE ModelSummary:The Digital Marketing Manager - is responsible for designing, scaling, and optimizing paid media and performance marketing campaigns to drive quality traffic and leads for scalable growth programmes, both at global and regional levels. This role requires expertise in digital channels (proficiency in Meta Ads, LinkedIn and Google Ads are a must), demand generation, data analysis, and project management to ensure exceptional campaign delivery, tracking, and optimization.The expertise we are looking for:This person is a seasoned digital marketer with 7 years of experience in performance marketing, preferably in a B2B SaaS, Technology or agency environment.You understand audiences, personas, and you know how to approach Enterprise and SMB Requisition Intake Form EMEA marketing.You are a strategic thinker with strong analytical skills, able to drive business growth through data-driven marketing strategies.You are also a collaborative self-starter, able to work effectively with cross-functional teams, manage multiple stakeholders to deliver insights and drive results as part of a team and autonomously.The candidate will work closely with a lean digital team that manages several projects at any time and one that moves at speed to hit milestones and deadlines.7 years in performance marketing, preferably in a B2B SaaS, agency, or fast-paced, high-growth environment.Experience running event programmes (virtual and in person); Livestream, webinars, online sessions are all familiar from channels to landing pages and managing leads from these events in CRMs.Proficiency in streaming platforms like SplashThat are a plus.Experience managing agencies and budgets with expertise in social/digital marketing.Familiarity with Mar/Ad-tech, data enrichment, lead routing/management, automation, nurture, activation, monetization, and personalization.Proficiency in measurement tools, data analytics, and reporting tools like Google Data Studio, Salesforce, SplashThat.Strong project management and communication skills Comfortable with working across time zones, managing complexity and ambiguityLanguage - Spanish or Portuguese a bonusTop 3 SkillsDigital Marketing Channel Expertise: Critical understanding and hands-on management experience across various digital marketing channels.Global B2B Enterprise Program Management: Proven experience managing integrated and multi-channel digital marketing programs at a global level, specifically focused on enterprise businesses and B2B clients.Autonomy and Proactive Impact: Must demonstrate an autonomous and independent self-starter approach, showing the ability to drive specific and measurable impact at their level without requiring significant oversight or "handholding”Responsibilities:Managing global virtual event programmes promotional plans from smaller webinars to larger global experiences.Hands on experience managing digital and demand generation programmes with end-to-end journeys, from ideation to reporting out.Agency management and ensuring deadlines are being met with quality and accuracy.Design and scale paid media programs to drive quality traffic, leads and scalable growth, for different stages of the funnel but also know how to connect these journeys up.Optimize channels and programmes for integrated campaigns.Drive content and creative planning mapped to personas, objectives and specific campaign-types.Understand how to build messaging that cuts through and ideate to continually improve audience-engagement.Activate multi-channel ABM strategies for high-value companies and personas Ensure exceptional digital advertising campaign delivery in ad creative, ad format, platform innovation, QA, and optimization.Comprehensive tracking and reporting for digital campaigns to allow advanced optimization.Lead digital channel delivery, ensuring agencies and partners have all required deliverables.Oversee and own campaign tracking to ensure robust digital campaign measurement.Collaborate with analytics, data science, and measurement teams to build digital channel reports.Continuously review and optimize digital GTM processes.Segmentation testing - Deep dive into audiences and assist with testing to improve performance.Innovate at landing page and form level and assist with SEO & CRO to improve organic performance.Support SEO strategies for traffic growth and new prospect acquisition.Deliver insights to marketing, sales, product marketing, and management teams.Use data-driven marketing to identify trends and make optimization recommendations.Collaborate with cross-functional teams to create growth roadmaps and develop optimization plans.Innovate, test, and optimize - Own the testing and learning agenda.Strong understanding of how to use AI to improve efficiency and operating speed.
Nathan Peters Nathan Peters
London, Greater London, South East, England
Technical Artist
Technical Artist – Working for Meta of interest? Start Date: ASAPDuration: Till end of 2026, with a view to extendLocation: Remote workingRate: £250 - £400 per day, on a PAYE Model Summary:We are seeking an experienced Technical Artist make sure Meta’s game looks the best it can whilst running smoothy.We need someone who is able to combine creative technical skills and artistic skills. Responsibilities: Help to Improve and define our Environment and VFX workflows, tooling and shadersComing up with creative solutions to deliver polished and performant VR visualsIdentify and use wide range of Unity and standalone tools that best fit each taskContribute to our hand-written HLSL über-shaders, ensuring they remain clean, optimized, and efficientCreate visual effects for Gameplay and UI and help teammates do the sameResolve technical, visual and performance issuesThe expertise we are looking for:Extensive 3D & 2D asset creation experienceDeep knowledge of rendering pipelinesMobile/VR optimizations5 years of experience with Unity2 years of experience in a TA roleNeed a portfolio of work to displayExtensive experience with Unity toolset - Animations, Timelines, Particle Systems, VFX Graph, Nested Prefabs, Material Property Blocks, etcExperience creating technical 3D and 2D assets in procedural DCC tools (e.g. baking arbitrary data into textures and mesh properties)Deep knowledge of Forward & Built-in rendering pipelines and mobile/VR optimizationsExperience using hand-written shaders to create unique visualsBonus Skills:Creating original textures, meshes, sprite sheets and shaders
Nathan Peters Nathan Peters
Portsmouth, South East, England
Service Designer
Service Designer – SC CLEARED - OUTSIDE IR35 – HIRING ASAP Start date: ASAP Duration: 12 Months Location: 2 days per week in the Portsmouth office & 3 days per week remote working Rate: £450 - £484 per day OUTSIDE IR35 SECURITY CLEARANCE REQUIREDMust Have Skills:User Centred - Able to design for reality, not theorySystems thinking - A great Service Architect doesn’t just design components they understand how everything interacts across people, process, technology, and policyStakeholder translation - Act as an interpreter between Business goals → technical architecture and technical constraints → business decisions.Responsibilities/Further Skills:Work collaboratively with development teams to support the shaping and design of end-to-end solutions and capabilities.Align the integration of services and products, considering how the product will be managed throughout its lifecycle, including network monitoring, Service Level Agreements (SLAs), and Operational Level Agreements (OLAs).Work closely with development teams, leadership, and external stakeholders to ensure seamless integration and delivery of services.Guide and support development teams in aligning their efforts with the overall service architecture.Create and maintain comprehensive documentation for service architectures and through life management plans.Develop diagrams, specifications, and guidelines to facilitate understanding and implementation of service architectures.Ensure that service architectures meet quality standards and are scalable, reliable, and secure.Verify that the developed services align with the organisation's standards and best practices.Identify opportunities for improving service architectures and processes.Implement industry best practices to enhance the efficiency and effectiveness of service delivery.Drive organisational alignment and iterative improvement in line with industry standards.Engage with key stakeholders, to understand their requirements and ensure alignment with service architectures.Communicate effectively to convey the value and impact of service architectures on business objectives.Evaluate and recommend appropriate technologies and solutions to support the organisation's service delivery goals.Ensure compliance with relevant industry standards, regulations, and best practices related to service architecture.Establish and maintain governance frameworks to ensure consistent and effective service delivery.Provide guidance and mentorship to team members, fostering a culture of continuous learning and improvement.Share knowledge and expertise with colleagues to enhance the overall understanding of service architectures
Nathan Peters Nathan Peters
Portsmouth, South East, England
Service Architect
Service Architect – SC CLEARED - OUTSIDE IR35 – HIRING ASAP Start date: ASAP Duration: 12 Months Location: 2 days per week in the Portsmouth office & 3 days per week remote working Rate: £450 - £484 per day OUTSIDE IR35 SECURITY CLEARANCE REQUIREDMust Have Skills:User Centred - Able to design for reality, not theorySystems thinking - A great Service Architect doesn’t just design components they understand how everything interacts across people, process, technology, and policyStakeholder translation - Act as an interpreter between Business goals → technical architecture and technical constraints → business decisions.Responsibilities/Further Skills:Work collaboratively with development teams to support the shaping and design of end-to-end solutions and capabilities.Align the integration of services and products, considering how the product will be managed throughout its lifecycle, including network monitoring, Service Level Agreements (SLAs), and Operational Level Agreements (OLAs).Work closely with development teams, leadership, and external stakeholders to ensure seamless integration and delivery of services.Guide and support development teams in aligning their efforts with the overall service architecture.Create and maintain comprehensive documentation for service architectures and through life management plans.Develop diagrams, specifications, and guidelines to facilitate understanding and implementation of service architectures.Ensure that service architectures meet quality standards and are scalable, reliable, and secure.Verify that the developed services align with the organisation's standards and best practices.Identify opportunities for improving service architectures and processes.Implement industry best practices to enhance the efficiency and effectiveness of service delivery.Drive organisational alignment and iterative improvement in line with industry standards.Engage with key stakeholders, to understand their requirements and ensure alignment with service architectures.Communicate effectively to convey the value and impact of service architectures on business objectives.Evaluate and recommend appropriate technologies and solutions to support the organisation's service delivery goals.Ensure compliance with relevant industry standards, regulations, and best practices related to service architecture.Establish and maintain governance frameworks to ensure consistent and effective service delivery.Provide guidance and mentorship to team members, fostering a culture of continuous learning and improvement.Share knowledge and expertise with colleagues to enhance the overall understanding of service architectures
Nathan Peters Nathan Peters
Dublin, County Dublin, Ireland
Financial Crime Analyst
Financial Crime Analyst – Contract Position - HIRING ASAPStart date: ASAP Duration: 6-month contract Location/Office Time: Onsite in Dublin office (5 days per week)Rate: €170 per day Summary The Financial Crime Analyst will be responsible for conducting sanctions, look-back reviews on users, transactions, payments, and associated entities. This role involves analysing historical data to identify potential sanctions violations and compliance risks. Analysts will document findings in line with internal policies, ensuring adherence to global sanctions frameworks. Key SkillsExperience in financial crime investigations, sanctions screening, or transaction monitoring.Proficiency in using case management systems and transaction monitoring tools.Strong analytical and investigative skills with the ability to interpret complex financial data.Detail-oriented with a methodical approach to reviewing and documenting findings.  Competency in Excel and data analysis for identifying trends and anomalies.Excellent written and verbal communication skills.ResponsibilitiesComplete an intensive training programme on sanctions regulations, investigative methodologies, and the supporting systems and technology used in the look-back review. This mandatory training will equip analysts with the necessary skills and knowledge to conduct effective case reviews. Conduct retrospective reviews of transactions, payments, and user activity to identify potential sanctions exposure.Analyse and assess alerts generated from sanctions screening tools, determining the legitimacy of flagged transactions.Document findings in the case management system with clear, well-supported rationales.Escalate potential sanctions violations to senior analysts and compliance teams as per internal protocols.Ensure compliance with global sanctions regulations, including OFAC, EU, UK, and UN regimes.Collaborate with internal teams to provide timely and accurate reporting of flagged activities.
Nathan Peters Nathan Peters
Hoxton, Greater London, South East, England
Sales Executive
B2C Sales & Renewals ExecutiveThis role sits within a fast‑moving telecoms business delivering full‑fibre (FTTP) broadband to homes and businesses in a major UK city. The company is values‑led, customer‑centric, and focused on building best‑in‑class connectivity infrastructure.Role purpose: Responsible for managing the end‑to‑end B2C sales and renewal journey, handling inbound and outbound calls, email enquiries, and ensuring a seamless customer experience from initial sale through renewal.Key responsibilities:Handle inbound sales, renewals, and retention enquiriesOutbound calls to convert pipeline, upsell, and manage renewalsManage customer email communications professionally and promptlyOwn the full renewal lifecycle and maintain CRM accuracyBuild strong customer relationships and deliver high service standardsCollaborate with sales, marketing, customer service, billing, and product teamsTrack and report on sales, renewals, and customer feedback metricsProfile sought:Experience in sales, customer service, or renewalsStrong communication and organisational skillsHigh attention to detail and CRM proficiencyCustomer‑first mindset; upsell / account management experience a plusLocation: London (Hybrid)
Georgina NettletonGeorgina Nettleton
London, Greater London, South East, England
Executive Assistant
Executive Assistant – HIRING ASAPStart Date: ASAPDuration: 18 MonthsLocation: Hybrid working in the London office (2-3 days per week)Rate: £100 - £200 per day inside IR35Must Haves SkillsRequiring experience in Pharmaceuticals or Biotechnology.Ideally experience in supporting CROs.Minimum of 5 years' experience.Stakeholder Management experience.Major AccountabilitiesFor GCT Meetings: logistics; track meeting attendance, and support minute preparation; serve as administrator of GCT Meeting Manager (e.g., set up the date/time of GCT meetings in GCT Meeting Manager and add team members, study details, program-level document details, maintain GCT meeting manager)For HCP contracting for Advisory Boards and ongoing consultancy -HCP contract coordinator. Assistants are responsible for payment follow up of HCPs (use Qlik Sense (novartis.net))Onboarding new hires – office set up, welcome tour for new hires, schedule intro meetings with CTT and GCT members, laptop shipment (if applicable), other activities to support onboarding, etc.Support various team building activities such as Coffee Club, Breakfast Get-Togethers, CelebrationsSupport travel arrangements for all assigned CDHs; GPCHs and CD(M)Ds tracking travel costsManage calendar for CDHs & GPCHsAssist with IT & General issuesOrder IT Equipment and Supplies for assigned CDHs; GPCHs and CD(M)DsOther ad-hoc activities (such as, scheduling Ad Board/SC/DMC meetings [working with KOLs, PIs and their assistants to identify and confirm a date/time for meetings], any catering needs)POs must be created locallyCongress, Global Meeting Registration etcComplete Travel & Expense Reports (CONCUR) for CDHs GPCHs and CD(M)DsAssists in coordination of C-ISRC related tasksLiaising with study team with remindersLiaising with CDHsHelping to "triage" certain tasks for C-ISRC LeadAssisting in timely completion of tasks by Oncology colleagues,Maintains strong communications with C-ISRC Lead in relevant DU
Nathan Peters Nathan Peters
London, Greater London, South East, England
Senior Administrative Assistant
Senior Administrative Assistant – HIRING ASAP Start Date: ASAP Duration: 18 Months Location: Hybrid working in the London office (2-3 days per week) Rate: £144 per day inside IR35 Must Haves SkillsRequiring experience in Pharmaceuticals or Biotechnology.Minimum of 5 years' experience. Major AccountabilitiesFor GCT Meetings: logistics; track meeting attendance, and support minute preparation; serve as administrator of GCT Meeting Manager (e.g., set up the date/time of GCT meetings in GCT Meeting Manager and add team members, study details, program-level document details, maintain GCT meeting manager)For HCP contracting for Advisory Boards and ongoing consultancy -HCP contract coordinator. Assistants are responsible for payment follow up of HCPs (use Qlik Sense (novartis.net))Onboarding new hires – office set up, welcome tour for new hires, schedule intro meetings with CTT and GCT members, laptop shipment (if applicable), other activities to support onboarding, etc.Support various team building activities such as Coffee Club, Breakfast Get-Togethers, CelebrationsSupport travel arrangements for all assigned CDHs; GPCHs and CD(M)Ds tracking travel costsManage calendar for CDHs & GPCHsAssist with IT & General issuesOrder IT Equipment and Supplies for assigned CDHs; GPCHs and CD(M)DsOther ad-hoc activities (such as, scheduling Ad Board/SC/DMC meetings [working with KOLs, PIs and their assistants to identify and confirm a date/time for meetings], any catering needs)POs must be created locallyCongress, Global Meeting Registration etcComplete Travel & Expense Reports (CONCUR) for CDHs GPCHs and CD(M)DsAssists in coordination of C-ISRC related tasksLiaising with study team with remindersLiaising with CDHsHelping to "triage" certain tasks for C-ISRC LeadAssisting in timely completion of tasks by Oncology colleagues,Maintains strong communications with C-ISRC Lead in relevant DU
Nathan Peters Nathan Peters
COMAVE GLOBAL
38
Permanent Hires
SODA Max
Hiring Solution
12
Contract Hires

ComAve was experiencing serious growth and had no talent or HR function. Trust in SODA (part of Trinnovo Group) started with recruiting the HR team and then became the talent function. Setting the strategy for all five of their businesses, we provided a linked ecosystem for talent attraction and management. 

We successfully recruited in 38 roles across Sales, Technology, Engineering, Operations and Marketing, from Junior to C Suite including the COO, across Europe, covering Eastern Europe, Italy, the Netherlands, Spain and France, as well as the UK.

One of the most important requirements to our client was speed of delivery, and the SODA team have delivered every time. Our EHS solution streamlines the recruitment process to secure business-critical hires faster.

Comave Global
Sarah Lee

Lauren made it a great experience!! She understood from minute 1 what I needed and was super quick finding the perfect person. She was always available, answered all my questions and made me and the candidate feel super attended all the time."

Sarah Lee
Sarah Lee
People Director
DELOITTE
57
Key Hires
Trust in SODA has been partnered with Deloitte Ireland for over five years, and in that time, we've made 57 hires across tech and finance roles. Recognising the challenges of Ireland's tech talent market, Deloitte expanded their partnership to include SODA's Contract team. SODA doubled their candidate database within 12 months using a diversity-focused approach, expanding access to a broader talent pool across key areas like software engineering, DevOps, data, cloud, infrastructure, and creative. Leveraging deep industry knowledge, SODA quickly identified niche talent without compromising quality, becoming Deloitte's top-performing agency.
Deloitte
G.NETWORK
32
Critical Hires
G.Network, upgrading London's internet with full-fibre broadband, needed to rapidly scale its team to support its ambitious expansion. Facing the challenges of hyper-growth, they partnered with Trust in SODA to optimize their hiring process. SODA provided a steady talent pipeline of high-quality candidates through dedicated resources, diversity-focused searches, and market insights. Over two years, SODA delivered 32 mission-critical hires across DevOps, Design & Change, Software Engineering, and Infrastructure, enabling G.Network to accelerate its scaling efforts.
G.Network
John Porter

‘Adam, Viki, Gabs and the wider team at Soda have been highly instrumental in enabling our scaling plans over the last few years. They have delivered some high calibre and strategic resources to our business quickly and are always ready to support our needs when required. As a client, I always feel that I have their complete focus and attention. I would highly recommend their services’.’

John Porter
John Porter
Head of Talent Acquisition
GUIDANT GLOBAL
129
Roles Placed
17
Brands Serviced
Guidant Global takes a creative approach to talent management. Having delivered bespoke recruitment solutions to clients all over the globe, Guidant Global is breaking the mould in the MSP, RPO, and SOW markets. To meet mounting demand and alleviate subsequent pressure on candidate pay rates, Guidant Global turned to the team at Trust in SODA to deliver complex hiring projects to their end clients. To date, the SODA squad have provided talent solutions across technology and enablement for seventeen of Guidant Global’s customers, including Dyson, Burberry, Pfizer, The AA, and Novartis. The seamless integration of Trust in SODA’s permanent and contract teams has created dependable hiring coverage across DevOps, Software Engineering, Cloud and Infrastructure, Data, and Creative roles.
Guidant Global
David Miranda

Trinnovo Group is a valued and trusted partner in our never-ending quest to find talent. 

David Miranda
David Miranda
Talent Consultant
VIRTASANT
1.8:1
CV to Interview
4
Permanent Hires
UK, EU & USA
Locations Supported

Virtasant are a global, diverse team of cloud experts building the next generation of cloud solutions. They believe that the public cloud is the future of computing, and that if leveraged to its full potential, can help organizations unleash tremendous possibilities.

Virtasant reached out to us after running a Google search for boutique / niche recruitment agencies. They were looking to hire a Director of Client Services in the EU and didn't have the brand or presence in the EU and needed a high quality candidate, quickly. After successful completion of this assignment, we were then asked to recruit for their Director of Client Services in the USA, and have since supported them with a Head of Talent role and Tech Sales roles. 

We provided them a detailed market map of equivalent consultancies that were scaling, providing a huge amount of competitor analysis that they did not have the local knowledge of. 

 

 

 

Virtasant
Michael Kearns

Oliver did an amazing job on our introduction call - to be honest I'm generally unimpressed with recruiting firms but Oliver quickly understood our priorities and was highly responsive."

Michael Kearns
Michael Kearns
CEO

MEET THE TEAM

Ryan Hill

Managing Director, SODA

Ryan Jones

Associate Director - US

Nathan Peters

Team Lead & Senior Contract Recruitment Consultant

Georgina Nettleton

Senior Recruitment Consultant

Jacques Dondoua

Senior Consultant - GTM