Go to Market

From Strategy to Sustainable Growth – Expert Go-To-Market Recruitment for Sales, Product, & Marketing Teams

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You've poured your time and energy into building an incredible product. Now it's time to get it in front of the right people. Whether you're building a market-launch strategy or expanding into new territories, you'll need a dependable Go-to-Market team to realise your vision. 

This means finding people who can: 

  • Develop and deliver product strategies that scale with your business
  • Read your market like a second language
  • Identify and open customer segments in new geographies
  • Differentiate your brand in a sea of competitors
  • Discover your product/market fit
  • Build revenue engines that maintain momentum

At Trust in SODA, we're here to find those people for you. Our go-to-market recruitment specialists have the network and know-how to return the speed and precision to your hiring process, so you're not stuck watching critical roles go unfilled. 

We know it’s difficult to find the right people in fast-moving, highly uncertain markets. Between an influx of applications and tight deadlines, pinpointing your person is harder than ever.

That’s why we’ve been building a global community of sales, product, and marketing talent for over a decade. It’s this network that’s helped us fill more than 2000 roles for over 500 businesses, from ambitious start-ups to some of the world’s biggest brands.

Our reach is global, with on-the-ground expertise in the UK, US, Ireland, Switzerland, and Germany, supporting appointments at all levels, from C-suite leadership to go-to-market strategy consultants.

For candidates, that means you get unparalleled access to exceptional go-to-market jobs, careers that give you the chance to make an impact. Whether that’s guiding market launches, scaling products globally, or working at the forefront of technological innovation, we can connect you with opportunities that are often shared exclusively with Trust in SODA.

Ready to Make Your Next Move?

Whether you’re hoping to hire your next go-to-market specialist or you’re looking to start a rewarding new career, Trust in SODA can help you get there. Let us know what you need, and one of our consultants will get back to you as soon as possible: enquire.

LIVE JOBS

London, Greater London, South East, England
Key Account Manager
Key Account Manager 💼📍 Location: London or Milan💰 Salary: €50–65K performance-based bonus✈️ Travel: Frequent international travel (40–60%)🏷️ Industry: Premium Lifestyle / Fashion / DesignRole OverviewWe are seeking a dynamic Key Account Manager to drive the commercial growth of top international retail partners. This role blends strategic account management, sell-in leadership, and hands-on market presence, ensuring strong commercial outcomes across multiple geographies.Key ResponsibilitiesOwn and grow a portfolio of top international accounts.Build annual account plans with sell-in targets, assortment strategies, and expansion opportunities.Lead seasonal sell-ins, presenting collections and brand direction to senior buyers.Conduct market visits to assess retail presence, unlock growth opportunities, and strengthen client relationships.Collaborate with VM, Activations, Digital, Sales Ops, and internal teams to ensure flawless execution and launch success.Track performance and provide insights to optimize account strategies.What You Bring3–5 years’ experience in key account management or commercial roles, ideally within fashion, lifestyle, or accessible premium brands.Proven ability to manage multi-country accounts and lead sell-in meetings with senior buyers.Strong negotiation, commercial planning, and analytical skills.Comfort with frequent international travel and cross-functional collaboration.Excellent relationship-building skills, culturally adaptable, high ownership, and results-driven.Ideal BackgroundExperience in premium fashion, watches, eyewear, or lifestyle brands managing international key accounts and driving revenue growth. Exposure to multi-market retail, trade, or distributor environments is a strong plus.
Robyn LinksRobyn Links
London, Greater London, South East, England
Activations Manager
Activations Manager 💼📍 Location: London or Milan💰 Salary: €50–65K up to ~20% bonus🏷️ Industry: Premium Lifestyle / Fashion / DesignRole OverviewA fast-growing premium lifestyle brand is seeking an Activations Manager to lead the planning, coordination, and execution of high-impact retail and experiential activations across key global markets. This role blends trade marketing, retail execution, events, and brand experience — overseeing everything from activation planning and vendor management to on-site delivery, budget control, and post-event ROI evaluation.Key ResponsibilitiesBuild and manage the annual activation calendar, covering retail, trade, experiential, and brand events.Define activation objectives, scope, deliverables, budgets, and expected ROI.Lead end-to-end execution of pop-ups, trade shows, in-store installations, partner events, and other physical activations.Coordinate with agencies, vendors, production partners, and internal teams to ensure seamless delivery.Oversee production and timely delivery of physical assets, props, displays, and POS materials.Ensure visual merchandising consistency across all activation locations.Support partner staff with updated brand, product, and training materials.Collaborate with Sales, Merchandising, Digital, and Operations to enhance retail performance for each activation.Track and report on activation performance, ROI, and budgeting accuracy.Produce structured post-activation reports, dashboards, and recommendations for continuous improvement.What You BringStrong background in retail activations, trade marketing, events, or experiential brand execution.Proven ability to manage complex projects with multiple vendors and stakeholders.Solid understanding of visual merchandising, retail standards, and in-store experience.Skilled in budgeting, vendor negotiation, production timelines, and operational planning.Confident communicator with excellent stakeholder and partner management abilities.High attention to detail, strong ownership mindset, and ability to deliver under fast-paced conditions.Analytical approach to performance tracking and ROI evaluation.Ideal BackgroundCandidates coming from accessible premium, fashion, lifestyle, or design-driven consumer brands, ideally within fast-growing, agile environments. Valuable experience includes pop-ups, shop-in-shops, international trade shows, experiential events, co-branded activations, and multi-market retail execution.A strong plus: experience in brands where creativity, cost efficiency, and operational excellence coexist.
Robyn LinksRobyn Links
London, Greater London, South East, England
Collaborations Manager
Collaborations Manager 💼📍 Location: London or Milan💰 Salary: €50–65K up to ~20% bonus🏷️ Industry: Premium Lifestyle / Fashion / DesignRole OverviewA dynamic premium lifestyle brand is seeking a Collaborations Manager to drive the strategy, creation, and execution of high-impact co-branded partnerships. This role blends product, marketing, and commercial strategy — overseeing everything from scouting partners and shaping creative concepts to delivering limited-edition product launches and tracking performance across sales and visibility.Key ResponsibilitiesDevelop and manage the annual collaborations pipeline and strategy.Scout, evaluate, and pitch aligned brand partners across fashion, lifestyle, design, and culture.Lead concepting and co-creation: product direction, storytelling, visual identity, and launch positioning.Own end-to-end project management: timelines, prototypes, assets, packaging, approvals.Partner with Product, Digital, PR, Sales, and Operations to deliver seamless launches.Plan go-to-market activities, ensuring maximum visibility and commercial impact.Analyse performance across sell-through, demand, engagement, and partner commitments.Prepare structured recap reports and recommend improvements for future drops.What You BringStrong background in brand partnerships, collaborations, capsules, or limited editions.Proven ability to manage multiple cross-functional workstreams and deadlines.Understanding of product development processes, retail calendars, and operational flows.Creative sensibility combined with structured execution and commercial awareness.Excellent communicator, confident managing external partners, creatives, and agencies.High level of ownership, attention to detail, and ability to deliver under fast-paced timelines.Ideal BackgroundCandidates coming from fashion, streetwear, lifestyle, or design-driven consumer brands, especially where collaborations are a core growth and brand-building lever. Experience working with cultural partners, creators, or high-visibility launches is a strong plus.
Oliver PerryOliver Perry
London, Greater London, South East, England
Senior UX Engineer
Senior UX EngineerWe've just had a brand new role go live with one of our exclusive partner who are an exciting new start-up in the AI space. They're looking for an experienced UX engineer to be a leader of their design function and be a technical decision maker on their new projects with enterprise clients. It's a perfect time to get involved where you'll join a company poised for an extended period of growth and be in there to help build from the ground up. Required skills: Previous experience in a start-up or smaller business where you collaborate regularly with cross functional teamsStrong understanding of design principles - apple-esque design styleExperience with FigmaExperience with HTML/CSS/JavaScript/ReactExcellent communication skills and a strong track record of working closely with senior stakeholdersThis will be a hybrid role in central London. If you think it could be a good fit for you, send across your CV immediately or contact Adam Whitehurst at Trust in Soda for more info.
Adam Whitehurst  Adam Whitehurst
Greater London, South East, England
Client Solutions Manager
Client Solutions Manager – HIRING ASAPStart date: ASAP Duration: 12 Months Location: 3 days in London & 2 days working from home Rate: £337 - £450 per day PAYE Summary: The Client Solutions Manager partners with our most strategic clients to make sure they are successful with our client. This is an outstanding opportunity to build and manage key relationships, serve as a consultative product expert and a trusted adviser in marketing, leading strategy, media planning, creative, tech integration, and measurement for our top clients across various verticals including Technology and Entertainment. The Client Solutions Manager is a strategic solution-driver with a focus on developing ROI-positive marketing strategies, driving growth by constantly improving performance for advertisers and implementing measurement & attribution solutions. This role is responsible for optimizing complex opportunities and using data and analytics to build consultative and technical solutions for our customers, providing business insights, driving revenue, advertiser education, and satisfaction through a consultative, data-driven approach. Success in this position requires consultative sales and analytical skills, a focus on client service and commercial acumen, and the drive to thrive in a dynamic, team-focused environment. You should have passion for Facebook, Instagram, Meta’s advertising solutions and the overall marketing/tech ecosystem. Skills:5 years of experience in ad sales, marketing, media, and/or consultingExperience working effectively in a team, with cross-functional teams and with multiple layers within the organization (internally and externally)Demonstrated experience with digital media platforms, advertising metrics, and industry trends (Direct Response marketing, brand marketing, data and technology solutions, ad-tech, partnerships)Experience working with numbers, analysing large datasets, and delivering actionable insights.Experience working directly in marketing, media and/or consulting firms.Can lead multiple cross-functional projects with a high attention to detail.Self-starter and capacity to work independently with high intensity and urgency.Can travel as needed for client and partner meetings.Fluency in EnglishResponsibilities:Track record of excelling in Client Solution Manager role and driving impact on solution adoption, revenue, and operational rigorIdentify, create, and implement marketing solutions grounded on achieving measurable business results for our clientDevelop vertical expertise, including industry research and perspective, to drive overall business objectives and marketing solutions for advertisers.Work with businesses to understand their objectives and develop the strategy in partnership with the Client Partner, which will constitute building on insights, crafting marketing strategies and media plans, creative guidance, and measurement recommendations.Provide dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clients.Project Management - Work and collaborate with a group of internal cross-functional teams, managing complex work streams to optimize marketing objectives for clients. Manage analytics and dashboards to advise clients (for example daily client facing data/insights reporting, understanding performance across multiple accounts across multiple country used by clients)Manage strategic marketing conversations with clients, agencies, and partners (media, creative, measurement partners, MarTech, etc.)Manage internal account operations (revenue delivery, media recommendations, troubleshooting issues, optimization opportunities)Manage planning, execution, ongoing reporting, and optimisation of campaigns (Observe budget spend, manage internal analytics and dashboards, provide optimisation and real time recommendations)
Nathan Peters Nathan Peters
London, Greater London, South East, England
Brand Marketing Manager
Brand Marketing Manager Location: London, 3 days onsiteDuration: 12 monthsStart Date: ASAPPay rate: £300 - £350 per day PAYE The EMEA Consumer & Creator team is looking for a Consumer Marketing professional, with demonstrated experience in building brands and connecting with our audiences in meaningful ways. They should be adept at synthesizing data and insights into actionable strategies as well as leading impactful campaigns that resonate with relevant audiences, shifting perceptions and behaviors. This role requires working closely with our global and regional cross-functional teams to deliver integrated business results. The role operates in environments that are time-sensitive, encourage new ideas, look for a growth mindset all with a focus on accountability, independence, and resourcefulness. The environment is often ambiguous and requires balancing strategic thinking with attention to detail in execution.  Responsibilities:Identify, develop, and shape key consumer opportunities across EMEA that fuel growth, leveraging insights from internal and external partners to deepen understanding of consumers and creators.Translate these opportunities into full-funnel, impactful marketing campaigns—on and off platform—by leading the creation, development, and execution of high-quality creative and go-to-market plans.Partner with global teams (Brand, Product, Creative) to ensure regional strategies and local-market briefs align with global strategy, while adapting for local social, cultural, and product nuances.Collaborate with Creator and Business teams across EMEA to drive alignment and activate unified go-to-market strategies and execution across business, creator, and consumer audiences.Coordinate measurement plans and learning agendas to assess business impact, generate proof points, and identify opportunities for scaling within EMEA and globally.Foster a culture of innovation by identifying and executing opportunities for testing and experimentation across the EMEA and International Marketing teams.Effectively communicate and foster partnerships across all organizational levels to advocate for and drive marketing strategies and plans.Bridge global strategies with regional/local relevance managing both external agencies and internal creative teams to deliver effective, innovative, and locally relevant marketing initiatives.Minimum Qualifications:10 years of brand marketing experience with demonstrated experience in developing and executing complex, integrated, and innovative marketing campaigns that drive measurable business impact.Bachelor’s degree in marketing, Business, or a related field.Extensive international experience working on global and EMEA regional brands, including leading multi-country initiatives across diverse cultural and business landscapes.Demonstrated ability to translate insights, data, and market/technological trends into customer value propositions and go-to-market strategies.Proven experience partnering with cross-functional teams in a matrixed organization to build influential and collaborative relationships.Expertise in data-driven, measurement-focused environments, including identifying KPIs and developing robust measurement plans to prove outcomes.Strategic, analytical, and creative marketer with the ability to contextualize market and technological trends to inform strategy, creative development, and go-to-market execution.  Preferred Qualifications:Demonstrated experience and expertise in Creator marketing, including cross-audience activations spanning Consumers and Businesses, as well as product marketing, growth marketing, and/or innovation.Proficiency in English is required; additional languages (especially EMEA region) are a plus.
Nokwanda KhanyileNokwanda Khanyile
London, Greater London, South East, England
Technical Customer Success Manager,
💼 Technical Customer Success Manager – Generative AI 🌍 Remote - London💰 Up to $138,000 Compensation 🚀 About the Company Join a fast-growing global AI scale-up that’s redefining how enterprises create and manage AI-driven visual content. Backed by leading international investors, they’re pioneering ethical, enterprise-grade Generative AI, helping clients across media, marketing, and technology safely integrate AI into their workflows. Their technology empowers some of the world’s most innovative brands to build fully compliant, on-brand content generation systems, all powered by 100% licensed data and cutting-edge machine learning. 🎯 The Role – Technical Customer Success Manager As a Technical CSM, you’ll act as the bridge between customers and internal teams, ensuring smooth onboarding, technical adoption, and long-term success. You’ll work directly with developers, product managers, and AI researchers to help clients fully leverage the company’s generative visual platform. Key Responsibilities:Lead onboarding and integration for enterprise clientsAdvise on technical setup, APIs, and deployment best practicesTroubleshoot and support performance, latency, and usage issuesConduct tailored demos, workshops, and technical trainingCollaborate cross-functionally to deliver a seamless client experienceTurn customer insights into actionable product improvements⚙️ What You’ll Bring:3–6 years in a technical customer-facing SaaS role (CSM, TAM, or Solutions Engineer)Hands-on with APIs, Python or JavaScript, and cloud technologies (AWS, GCP, Azure)Strong understanding of AI, ML, or computer vision conceptsExcellent communicator who can translate technical topics into business outcomesExperience supporting B2B SaaS or AI/ML platform customers💡 Bonus Points For:Experience with generative models (e.g., diffusion, transformers)Knowledge of MLOps or model servingFluency in French, German, Italian, or Dutch🌟 Why Apply?Join one of the most innovative AI teams in EuropeShape the future of ethical Generative AI adoptionWork fully remote across the UK or EuropeCompetitive package: Up to $138,000 compensationGenuine progression opportunities in a high-growth tech environmentIf you’re passionate about AI innovation, customer success, and building trusted enterprise partnerships, this is your chance to make a global impact. 📩 Apply now to join a team shaping the next generation of Generative AI.
Robyn LinksRobyn Links
Dublin, County Dublin, Ireland
Solutions Architect – Artificial Intelligence
Solutions Consultant – Artificial IntelligenceI'm working with a long term client of mine in the software space who are looking to bring in a new solutions consultant within their sales and go-to-market department. The key building blocks are someone who has deep expertise in both Artificial intelligence and localisation. Ideally someone who has come from a Localization PM background and moved into solutions consulting. You'll play a key role in designing, developing and delivering intelligent solutions that enable AI centric workflows for their global clients. The role will involve a lot of cross-functional collaboration to architect solutions leveraging AI/ML, NLP, LLM's and automation. These will be tailored to address and solve specific issues and goals for my clients global customer base. You wouldn't have any direct reports in this role but would more act as a bridge between sales and operations/engineering. You don't need to come from an engineering background but if you had started your career there before moving to localization that would be a plus as well. This role requires someone who can really grasp the technical concept of their AI solutions and discuss them in detail with clients. If you think this sounds exciting and you'd like to discuss further, drop your CV across or contact Adam Whitehurst at Trust in Soda for more info.
Adam Whitehurst  Adam Whitehurst
COMAVE GLOBAL
38
Permanent Hires
SODA Max
Hiring Solution
12
Contract Hires

ComAve are building the first-ever super app designed exclusively for sports fans, turning passion into rewards. ComAve is redefining what it means to be a fan, blending technology, gamification, and loyalty rewards to create a one-of-a-kind ecosystem where fans always win

After landing £100m in funding, they were experiencing serious growth and had no talent or HR function. Trust in SODA started with recruiting the HR team and then became the talent function. Setting the strategy for all five of the Comave businesses, we provided a linked ecosystem for talent attraction and management. 

We successfully recruited across Sales, Technology, Engineering, Operations and Marketing, from Junior to C Suite including the COO, across Europe, covering Eastern Europe, Italy, the Netherlands, Spain and France, as well as the UK. Following the successful completion of multiiple placements, we are delighted to now be supporting Comave in North America and South America. 

One of the most important requirement to Comave is speed of delivery, and the SODA team have delivered every time. In addition we have supported with an EOR Solution, and implemented a Workable ATS for the team there. 

 

Comave Global
Sarah Lee

Lauren made it a great experience!! She understood from minute 1 what I needed and was super quick finding the perfect person. She was always available, answered all my questions and made me and the candidate feel super attended all the time."

Sarah Lee
Sarah Lee
People Director
DELOITTE
57
Key Hires
Trust in SODA has been partnered with Deloitte Ireland for over five years, and in that time, we've made 57 hires across tech and finance roles. Recognising the challenges of Ireland's tech talent market, Deloitte expanded their partnership to include SODA's Contract team. SODA doubled their candidate database within 12 months using a diversity-focused approach, expanding access to a broader talent pool across key areas like software engineering, DevOps, data, cloud, infrastructure, and creative. Leveraging deep industry knowledge, SODA quickly identified niche talent without compromising quality, becoming Deloitte's top-performing agency.
Deloitte
G.NETWORK
32
Critical Hires
G.Network, upgrading London's internet with full-fibre broadband, needed to rapidly scale its team to support its ambitious expansion. Facing the challenges of hyper-growth, they partnered with Trust in SODA to optimize their hiring process. SODA provided a steady talent pipeline of high-quality candidates through dedicated resources, diversity-focused searches, and market insights. Over two years, SODA delivered 32 mission-critical hires across DevOps, Design & Change, Software Engineering, and Infrastructure, enabling G.Network to accelerate its scaling efforts.
G.Network
John Porter

‘Adam, Viki, Gabs and the wider team at Soda have been highly instrumental in enabling our scaling plans over the last few years. They have delivered some high calibre and strategic resources to our business quickly and are always ready to support our needs when required. As a client, I always feel that I have their complete focus and attention. I would highly recommend their services’.’

John Porter
John Porter
Head of Talent Acquisition
GUIDANT GLOBAL
129
Roles Placed
17
Brands Serviced
Guidant Global takes a creative approach to talent management. Having delivered bespoke recruitment solutions to clients all over the globe, Guidant Global is breaking the mould in the MSP, RPO, and SOW markets. To meet mounting demand and alleviate subsequent pressure on candidate pay rates, Guidant Global turned to the team at Trust in SODA to deliver complex hiring projects to their end clients. To date, the SODA squad have provided talent solutions across technology and enablement for seventeen of Guidant Global’s customers, including Dyson, Burberry, Pfizer, The AA, and Novartis. The seamless integration of Trust in SODA’s permanent and contract teams has created dependable hiring coverage across DevOps, Software Engineering, Cloud and Infrastructure, Data, and Creative roles.
Guidant Global
David Miranda

Trinnovo Group is a valued and trusted partner in our never-ending quest to find talent. 

David Miranda
David Miranda
Talent Consultant
VIRTASANT
1.8:1
CV to Interview
4
Permanent Hires
UK, EU & USA
Locations Supported

Virtasant are a global, diverse team of cloud experts building the next generation of cloud solutions. They believe that the public cloud is the future of computing, and that if leveraged to its full potential, can help organizations unleash tremendous possibilities.

Virtasant reached out to us after running a Google search for boutique / niche recruitment agencies. They were looking to hire a Director of Client Services in the EU and didn't have the brand or presence in the EU and needed a high quality candidate, quickly. After successful completion of this assignment, we were then asked to recruit for their Director of Client Services in the USA, and have since supported them with a Head of Talent role and Tech Sales roles. 

We provided them a detailed market map of equivalent consultancies that were scaling, providing a huge amount of competitor analysis that they did not have the local knowledge of. 

 

 

 

Virtasant
Michael Kearns

Oliver did an amazing job on our introduction call - to be honest I'm generally unimpressed with recruiting firms but Oliver quickly understood our priorities and was highly responsive."

Michael Kearns
Michael Kearns
CEO

MEET THE TEAM

Oliver Perry

Managing Director

Ryan Hill

Sales Director

Ryan Jones

Associate Director - US

Nathan Peters

Team Lead & Senior Contract Recruitment Consultant

Jacques Dondoua

Senior Consultant - GTM