Go to Market

From Strategy to Sustainable Growth – Expert Go-To-Market Recruitment for Sales, Product, & Marketing Teams

 

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You've poured your time and energy into building an incredible product. Now it's time to get it in front of the right people. Whether you're building a market-launch strategy or expanding into new territories, you'll need a dependable Go-to-Market team to realise your vision. 

This means finding people who can: 

  • Develop and deliver product strategies that scale with your business
  • Read your market like a second language
  • Identify and open customer segments in new geographies
  • Differentiate your brand in a sea of competitors
  • Discover your product/market fit
  • Build revenue engines that maintain momentum

At Trust in SODA, we're here to find those people for you. Our go-to-market recruitment specialists have the network and know-how to return the speed and precision to your hiring process, so you're not stuck watching critical roles go unfilled. 

We know it’s difficult to find the right people in fast-moving, highly uncertain markets. Between an influx of applications and tight deadlines, pinpointing your person is harder than ever.

That’s why we’ve been building a global community of sales, product, and marketing talent for over a decade. It’s this network that’s helped us fill more than 2000 roles for over 500 businesses, from ambitious start-ups to some of the world’s biggest brands.

Our reach is global, with on-the-ground expertise in the UK, US, Ireland, Switzerland, and Germany, supporting appointments at all levels, from C-suite leadership to go-to-market strategy consultants.

For candidates, that means you get unparalleled access to exceptional go-to-market jobs, careers that give you the chance to make an impact. Whether that’s guiding market launches, scaling products globally, or working at the forefront of technological innovation, we can connect you with opportunities that are often shared exclusively with Trust in SODA.

Ready to Make Your Next Move?

Whether you’re hoping to hire your next go-to-market specialist or you’re looking to start a rewarding new career, Trust in SODA can help you get there. Let us know what you need, and one of our consultants will get back to you as soon as possible: enquire.

LIVE JOBS

London, Greater London, South East, England
Cloud Solutions Architect
? Senior Digital Solutions Architect ? Consultancy ? London, Manchester, Glasgow ? £60-70k ? SC Eligibility Required    Do you want to work for one of the country's top consultancies on some brand new high profile digital transformations?    Do you want to get rapidly accredited (AWS, Azure, GCP) free whilst also using these skills commercially too?    I am partnered with one of the World’s Top Tech Consultancies who are currently working with many of the biggest names in the Private and Public Sector.    They have just won a couple of exciting new projects and are looking for a Senior Digital Solutions Architect to join their team and assist with the continued scaling and optimisation of these.     Their ideal candidate would have good knowledge and experience within:   Public Cloud (AWS, Azure, GCP)Cloud Strategy (Migrations, Optimisations, Adoptions)Client Facing Skills (Consulting, Pre-Sales)Business Development (RFPs, Bids)DevOps Best Practice (Containers, IaC, CI/CD, Security)Thought Leadership (Events, Whitepapers, L&D)   In return they would be offering  £4k annual bonusFree Certification Scheme (AWS, Azure, GCP)Uncapped Progressions (Just hit the criteria and you will continually climb the ranks)Up to 10% combined pensionPrivate MedicalFlexi Benefits (Life Assurance, GIP, Dental etc.)Hybrid Working (only onsite at client request)Travel ExpensesSC Clearance  If you’re passionate about Cloud Transformation and keen to work on some really exciting projects in a client-facing capacity then please apply right away!
Adam BrinkleyAdam Brinkley
Woking, Surrey, South East, England
Senior Java Engineer
We’ve joined forces with a global Life Sciences pioneer developing a next-gen R&D platform. Their work empowers scientists worldwide to fast-track drug discovery and biological breakthroughs, directly contributing to saving millions of lives.As they scale their core engineering team, we are looking for a Senior Software Engineer who wants to move beyond standard applications and start building high-scale systems that have a genuine impact on global health. You won't just be maintaining legacy code, you’ll be architecting and building Cloud-First solutions within a highly collaborative, cross-functional team.The Tech Stack You’ll Own:Java: You are an expert in modern Java and building robust microservices.Spring BootCloud (They're using AWS)Engineering Excellence: You care about clean code and building for long-term scalability.Why this role is different:Meaningful Work: Your code directly supports the discovery of new medicines and treatments.Modern Environment: This is a "build" culture. They are investing heavily in Serverless and modern data patterns.Global Stability, Startup Speed: You get the financial backing of a global powerhouse with the autonomy and pace of a focused product team.The Perks:Annual bonus.Strong pension scheme and private healthcare.A culture that genuinely values continuous learning and "Lead" thinking.Interested in hearing more? If you’re a Java specialist who is looking for a meaningful and impactful role, please apply, and let's have a conversation.
Dominika Kodadova Dominika Kodadova
Greater London, South East, England
GTM Engineer
GTM Engineer (Pipeline-Focused Growth Role)London (Hybrid – 2 days per week)Up to £75,000 benefitsA high-growth FinTech company is hiring a GTM Engineer to play a critical role in scaling pipeline generation and commercial performance.This is not a traditional RevOps position. It is a hands-on, commercially focused role centred on building and optimising systems that directly enable sales and drive revenue.You will work closely with senior commercial leadership, owning the go-to-market engine end-to-end and helping to scale what is already working while identifying new opportunities for impact.The RoleYou will take ownership of the GTM engine, focusing on building, connecting, and optimising systems that generate pipeline and support sales execution.Key responsibilities include:Owning and evolving multi-channel outbound systems across email, LinkedIn, and callsBuilding and maintaining workflows, integrations, and API connections across the GTM tech stackDriving measurable pipeline impact, with a focus on outcomes rather than activity metricsPartnering closely with Sales to improve effectiveness and accelerationIterating on existing systems while introducing new ideas and improvementsLeveraging AI tools and agents to automate and scale GTM effortsTech EnvironmentEstablished GTM infrastructure already in placeTools include Smartlead, Clay, enrichment platforms, and AI toolingSignificant use of AI agents and automated workflowsFast-moving, iterative environment with continuous testing and optimisationRequirementsExperience in GTM Engineering, Growth Operations, or similar pipeline-focused rolesStrong B2B multi-channel outbound experience (email, LinkedIn, calls)Proven track record of generating and influencing pipelineHands-on experience building and owning systems that sales teams rely onTechnical capability to connect tools, work with APIs, and build scalable workflowsStrong understanding of AI tools, automation, and agent-based systemsCommercial mindset with a clear understanding of sales cycles and pipeline driversWhat Sets This Role ApartDirect ownership of pipeline impact, not just reporting or supportHigh visibility role working closely with senior commercial leadershipOpportunity to shape and scale a GTM engine in a growing businessFast-paced, high-autonomy environment with significant room for progressionClear path into broader GTM ownership or deeper AI-focused work
Georgina NettletonGeorgina Nettleton
Remote work, England
SuccessFactors Functional Consultant
Do you want to work for one of the country's top consultancies on high profile HRIS transformations where free rapid accreditations like SAP, Agile, TOGAF are available to get and use commercially?One of the World’s Top Tech Consultancies who are working with many of the biggest names in the Private and Public Sector are looking for a SuccessFactors consultant to join their team and support newly won, exciting projects!What you can bring:SuccessFactors (implementations)Modules (Employee Central, Performance & Goals, Recruiting)Workstreams (functional design, testing, data migration)Business Development (RFPs, Bids)Consulting / Client Facing skills*Please also apply if you are looking to specialise in SF as experience with other providers such as Oracle, Workday etc are considered! *What's in it for me?£8k annual bonusFree Certification Scheme (SAP, Agile, TOGAF)Uncapped Progressions (Just hit the criteria and you will continually climb the ranks)Travel expensesUp to 10% combined pensionPrivate MedicalFlexi Benefits (Life Assurance, GIP, Dental etc.)Hybrid Working (onsite 30% worst case)Overseas Conference BudgetIf you’re excited by HRIS Transformation and keen to work with a reputable consultancy full of exciting projects, clients and progression opportunities, don't hesitate to apply!
Adam BrinkleyAdam Brinkley
Cardiff, Wales
Residential Sales Advisor
Cardiff £28,000 base uncapped commission   Do you want to join a fast-growing broadband provider that is expanding its full-fibre network to over one million additional homes across the UK?   Do you thrive in energetic, customer-facing environments where you can take ownership of your results, meet people every day and make a measurable commercial impact?   This organisation is transforming the way residents access ultra-fast broadband and is now looking for ambitious Residential Sales Advisors to drive growth within service-enabled buildings across the UK.   You will represent the brand face-to-face, educating potential customers, building rapport and helping households switch to a more reliable and modern fibre service.   The ideal candidate will have experience in: • Working in a sales role with clear targets • Explaining products or services in a simple, engaging way • Tailoring communication to different customers • Handling feedback and customer concerns professionally • Working in fast-paced, target-driven environments • Building instant rapport and confidently driving conversations • Staying motivated, enthusiastic and resilient day to day   What you will be doing: • Meeting or exceeding daily and weekly sales targets • Completing a structured schedule of visits in residential buildings • Maximising every customer interaction to convert sales • Acting as a brand ambassador in all conversations • Presenting product benefits clearly and persuasively • Distributing promotional materials and attending resident events • Collecting feedback on product, pricing and competitor activity • Progressing through performance bandings to gain access to inbound leads and one day of flexible home working   In return you will receive: o £28,000 base salary uncapped commission o 25 days paid holiday rising annually (up to 35) o Additional paid days off for your birthday, moving home, wedding/civil partnership and volunteering o Private medical insurance o Life assurance at 4x salary o Retail discounts across major brands o Pension scheme with matched contributions up to 4% o Enhanced parental leave o Free broadband (in qualifying areas) o Supportive, inclusive culture with a strong focus on wellbeing o Clear progression pathways based on performance
Georgina NettletonGeorgina Nettleton
London, Greater London, South East, England
B2B Marketing Manager
B2B Marketing Manager – Working for Meta of interest? Start Date: ASAP Duration: 12 Months Location: 3 days per week in London office, rest of the work is remote Rate: £300 - £400 per day, on a PAYE Model The expertise we are looking for:8 years of experience in B2B marketing, ideally within the gaming industry or tech sector.Deep understanding of the gaming ecosystem in EMEA.Proven experience driving business results through marketing in EMEA markets.Experience marketing to performance marketers, digital-native companies, and growth-focused businesses.Tech-savvy, with the ability to understand and communicate digital marketing concepts and solutions.Exceptional storytelling and communication skills; ability to simplify complex concepts.Creative flair and a track record of bringing fresh ideas to marketing programs.Ability to manage multiple initiatives and priorities in a fast-paced environment.Experience working with cross-functional, international teams.Passion for Meta’s mission, technology, and the gaming industry.Native or near-native fluency in English, with outstanding written and verbal communication skillsTop 3 Skills8 years’ experienceStrong B2B marketing experience (not just B2C gaming experience)Proven track record in performance operationsAbility to ramp up quickly and work independently in a newly formed teamBonus SkillsGaming industry familiarity and established gaming industry networkExperience at big tech companies (e.g., Google, TikTok)Strong stakeholder management and cross-functional collaboration skillsResponsibilities:Partner with business teams to deliver best-in-class marketing activity for the EMEA gaming ecosystem, including events, campaigns, programs, training, and content.Develop and execute multi-country integrated marketing programs with a focus on gaming industry priorities.Lead content marketing initiatives (written narratives, articles, video/audio series, newsletters) tailored to gaming audiences and performance marketers.Design and run marketing initiatives and programs that appeal to digital-native, growth-focused companies and performance marketers.Collaborate with internal teams and external agencies to ensure high-quality delivery.Project manage and drive marketing initiatives from ideation to execution.
Nathan Peters Nathan Peters
San Francisco, California, United States
Senior Software Engineer
Software EngineerUSD $200,000 $240,000 equity | San Francisco | OnsiteSODA has partnered with a video AI research company building the data infrastructure behind next-generation video models. Backed by leading investors and operating with a team of just 12 people, they’ve already partnered with top AI labs and generated multi-million-dollar revenue this year.Video now powers most internet activity — from robotics and gaming to AR/VR and generative AI. This team is solving one of the hardest problems in the space: creating high-quality training data at scale for frontier video models.The OpportunityYou’ll work across the stack to build systems that source, process, filter, and deliver massive video datasets used by advanced AI teams. The work combines distributed systems, ML infrastructure, data quality, and operational scale.This is a role for engineers who enjoy ownership and hard technical problems. You’ll work directly with customers building frontier AI systems and help shape how video data infrastructure evolves as the company grows.What You'll Do- Build and scale large-scale video data pipelines- Develop systems for sourcing and curating training datasets- Create ML-powered filtering and quality control workflows- Improve infrastructure performance and delivery reliability- Build internal tooling and dashboards for QA operations- Work directly with customers on evolving dataset requirements- Ship systems end to end across infrastructure and product layersWhat You'll BringEssential:- Strong software engineering experience with Python- Ability to build clean, maintainable production systems- Strong communication skills with technical stakeholders- Comfort solving ambiguous and technically difficult problemsDesirable:- Experience with Go or TypeScript- Early-stage startup or zero-to-one experience- Active GitHub projects or technical portfolio workWe encourage you to apply even if you don't meet every requirement. Curiosity, ownership, and problem-solving ability matter as much as direct experience.What's In It For You- USD $200,000 - $240,000 base salary plus equity- Work directly with frontier AI labs and researchers- Small, highly technical engineering team- High ownership with direct influence on technical direction- Opportunity to shape infrastructure powering video AI growthInterested?This role won’t suit engineers looking for narrow ownership or predictable problems. It’s built for people who enjoy depth, pace, and building systems that push technical boundaries. If that sounds like you, we’d love to talk.
Ryan JonesRyan Jones
New York, United States
Senior Software Engineer
Senior Software EngineerUSD $220,000 - $270,000 meaningful equity | New York | 5 days onsiteSoda has partnered with an AI infrastructure company founded by leaders behind one of the earliest Forward Deployed AI teams. Backed by $30M in funding led by top-tier investors, the company is building foundational systems that help enterprises automate complex decision-making using historical operational behaviour.This is not a feature factory role. You’ll work on core infrastructure problems around inference, orchestration, context evolution, and human-guided AI systems alongside a small, deeply technical team in New York and London.The OpportunityYou’ll help build the platform that stores, evolves, and executes enterprise decision context at scale. Engineers here own architecture, product direction, and production systems end to end.The company operates without layers of process or ticket-driven development. You’ll work directly with founders, shape technical direction early, and solve problems where correctness and system design matter.What You'll Do- Design systems capturing and executing enterprise decision logic- Build backend services integrating with enterprise workflows and tools- Develop orchestration systems for agent execution and inference- Create interfaces for human review and AI feedback loops- Own architectural decisions across storage and inference systems- Ship production systems directly with founders and customers- Influence product direction through engineering decisionsEssential:- Strong experience building production systems end to end- Deep backend or full stack engineering capability- Experience scaling complex systems in production environments- Strong architectural thinking across evolving technical systemsDesirable:- Experience with agentic systems or AI feedback loops- Exposure to enterprise integrations and workflow tooling- Interest in knowledge systems and decision infrastructureWe encourage you to apply even if you don't meet every requirement. Curiosity, judgement, and depth of thinking matter as much as direct experience.What's In It For You- USD $220,000 - $270,000 base salary- Meaningful early-stage equity- Direct collaboration with experienced technical founders- High autonomy with real architectural ownership- Small engineering team with minimal bureaucracy- Opportunity to shape foundational AI infrastructure earlyInterested?This role suits engineers who want depth over hype and ownership over process. If you care about building systems that solve hard operational problems — and want your decisions to shape the company as it grows — we’d love to speak with you.
Ryan JonesRyan Jones
CAPGEMINI
169
Placements
118
Permanent
51
Contract
For over 50 years, Capgemini have delivered transformative business solutions to their clients through leading-edge tech, industry expertise and a highly talented workforce. They faced challenges attracting top talent in a candidate-short market, compounded by UK mobility and security clearance requirements. Partnering with Trust in SODA, Capgemini benefited from dedicated resources, tailored searches, specialized teams, and a global network. SODA quickly became a top supplier, exceeding hiring targets annually and supporting high-volume projects for major clients like Deliveroo, John Lewis, EDF, and public sector organisations.
Capgemini

‘Trust in Soda were one of the key suppliers in relation to both quality and volume of candidates successfully placed.

Communication was key to this success, and our working relationship only strengthened as the year progressed, with mutual respect and honesty being the theme of conversations.’

COMAVE GLOBAL
38
Permanent Hires
SODA Max
Hiring Solution
12
Contract Hires

ComAve was experiencing serious growth and had no talent or HR function. Trust in SODA (part of Trinnovo Group) started with recruiting the HR team and then became the talent function. Setting the strategy for all five of their businesses, we provided a linked ecosystem for talent attraction and management. 

We successfully recruited in 38 roles across Sales, Technology, Engineering, Operations and Marketing, from Junior to C Suite including the COO, across Europe, covering Eastern Europe, Italy, the Netherlands, Spain and France, as well as the UK.

One of the most important requirements to our client was speed of delivery, and the SODA team have delivered every time. Our EHS solution streamlines the recruitment process to secure business-critical hires faster.

Comave Global
Sarah Lee

Lauren made it a great experience!! She understood from minute 1 what I needed and was super quick finding the perfect person. She was always available, answered all my questions and made me and the candidate feel super attended all the time."

Sarah Lee
Sarah Lee
People Director
GUIDANT GLOBAL
129
Roles Placed
17
Brands Serviced
Guidant Global takes a creative approach to talent management. Having delivered bespoke recruitment solutions to clients all over the globe, Guidant Global is breaking the mould in the MSP, RPO, and SOW markets. To meet mounting demand and alleviate subsequent pressure on candidate pay rates, Guidant Global turned to the team at Trust in SODA to deliver complex hiring projects to their end clients. To date, the SODA squad have provided talent solutions across technology and enablement for seventeen of Guidant Global’s customers, including Dyson, Burberry, Pfizer, The AA, and Novartis. The seamless integration of Trust in SODA’s permanent and contract teams has created dependable hiring coverage across DevOps, Software Engineering, Cloud and Infrastructure, Data, and Creative roles.
Guidant Global
David Miranda

Trinnovo Group is a valued and trusted partner in our never-ending quest to find talent. 

David Miranda
David Miranda
Talent Consultant
LAUNCHDARKLY
28
Hires Made
6
Women Hired
5
Functions Supported
LaunchDarkly helps some of the biggest companies in the world take total control over software launches, get deeper and actionable insights into how users experience their products, and helped revolutionize the ways technical and business teams work independently. They enlisted Hayley Killengrey to build an entire team from scratch. Hayley recruited 28 people across DevOps, Security, Data, Technical Support Engineers and Product Designers, staffing their teams across engineering, infrastructure and data into their Oakland office.
LaunchDarkly
Head of Talent

Trinnovo Group jumpstarted my hiring program and was able to help me build the foundation of my organization at LaunchDarkly. The team brought great candidates to the table, particularly in the areas of DevOps, infrastructure, and data and were invaluable in helping me quickly fill those initial critical senior-level foundational hires. A pleasure to work with and an expert in the close, I don't recall losing a single candidate at the offer stage. Highest recommendation, work with Trinnovo Group, you won't regret it!

Head of Talent
Head of Talent
NATWEST BOXED
23
Key Hires
Natwest Boxed, the UK's leading banking-as-a-service provider, needed to rapidly expand its team by 30 people in two months to support their growing customer base. They needed to fill hard-to-reach roles across SDET, Engineering Management, Java Development, and Product Management. Partnering with Trust in SODA, they leveraged a dedicated team of five recruiters. This collaboration resulted in over 100 shortlisted candidates, 45 interviews, and 23 successful placements within the tight two-month timeframe.
Natwest Boxed
Mike Jetson

NatWest Boxed and Trust in Soda have built a successful partnership focused on specialist engineering recruitment, ensuring access to top-tier talent. Together, they have prioritized diverse hiring, helping NatWest Boxed strengthen its engineering teams with a more inclusive and high-performing workforce.

Mike Jetson
Mike Jetson
(Talent Acquisition Lead - NatWest Boxed & Mettle by NatWest)

MEET THE TEAM

Ryan Hill

Managing Director, SODA

David Young

Director & Co-Founder

Lauren Langdell

Director (DACH) and Founder at Women in DevOps

Ryan Jones

Associate Director - US

Adam Brinkley

Business Manager

Adam Hicks

Head of DACH - Software, DevOps & Cloud

Adam Whitehurst

Senior Principal Consultant

Zaynab Khan

Senior Recruitment Consultant - DACH

Dominika Kodadova

Principal Consultant

Francis Alexander

Senior Principal Consultant

Nathan Peters

Team Lead & Senior Contract Recruitment Consultant

Georgina Nettleton

Senior Recruitment Consultant

Joe Dukes

Principal Consultant (US)

Max Binnie

DACH Data, AI & Analytics Lead

Jason Morley

Senior Consultant

Joe Woodard

Contract Consultant - Switzerland

Michelle Sutherland

Delivery Consultant

Robyn Links

Search Consultant

Nokwanda Khanyile

Search Consultant

Miranda Blaxland

Consultant

Jacques Dondoua

Senior Consultant - GTM

Aleksandra Zielinska

Consultant

Ashley Lawrence

Founder & Group CEO

Oliver Perry

COO

Viki Dowthwaite

Commercial Director

Aaron Gonsalves

Head of Talent

Matthew Goddard

Head of Legal & Compliance

Marita Harper

HR Partner

Micha Swallow

People Development & Performance Lead

Sabrina Jones

Commercial Payroll Lead