Go to Market

From Strategy to Sustainable Growth – Expert Go-To-Market Recruitment for Sales, Product, & Marketing Teams

 

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You've poured your time and energy into building an incredible product. Now it's time to get it in front of the right people. Whether you're building a market-launch strategy or expanding into new territories, you'll need a dependable Go-to-Market team to realise your vision. 

This means finding people who can: 

  • Develop and deliver product strategies that scale with your business
  • Read your market like a second language
  • Identify and open customer segments in new geographies
  • Differentiate your brand in a sea of competitors
  • Discover your product/market fit
  • Build revenue engines that maintain momentum

At Trust in SODA, we're here to find those people for you. Our go-to-market recruitment specialists have the network and know-how to return the speed and precision to your hiring process, so you're not stuck watching critical roles go unfilled. 

We know it’s difficult to find the right people in fast-moving, highly uncertain markets. Between an influx of applications and tight deadlines, pinpointing your person is harder than ever.

That’s why we’ve been building a global community of sales, product, and marketing talent for over a decade. It’s this network that’s helped us fill more than 2000 roles for over 500 businesses, from ambitious start-ups to some of the world’s biggest brands.

Our reach is global, with on-the-ground expertise in the UK, US, Ireland, Switzerland, and Germany, supporting appointments at all levels, from C-suite leadership to go-to-market strategy consultants.

For candidates, that means you get unparalleled access to exceptional go-to-market jobs, careers that give you the chance to make an impact. Whether that’s guiding market launches, scaling products globally, or working at the forefront of technological innovation, we can connect you with opportunities that are often shared exclusively with Trust in SODA.

Ready to Make Your Next Move?

Whether you’re hoping to hire your next go-to-market specialist or you’re looking to start a rewarding new career, Trust in SODA can help you get there. Let us know what you need, and one of our consultants will get back to you as soon as possible: enquire.

LIVE JOBS

Greater London, South East, England
Backend Java Developer
Senior Java Backend Engineer Hybrid | 2 Days per Month in London6-Month Initial Contract | £700–£900 per day Inside IR35Our client is looking for experienced Senior Java Backend Engineers to join high-performing engineering squads working on modern, cloud-native platforms. They’re looking for strong backend engineers with deep technical expertise across event-driven systems, microservices, and scalable cloud architectures. This is a hands-on engineering role suited to candidates who enjoy building robust systems, contributing to architecture decisions, and writing high-quality, testable code.Key Skills & ExperienceStrong Java backend engineering experienceKafka / event-driven architecture expertiseMicroservices architecture experienceCloud-native development backgroundExperience with Micronaut frameworkStrong focus on system design and engineering best practicesComfortable writing automated tests and contributing to quality engineering standardsEnvironmentModern engineering culture with squad-based delivery teamsTech-focused environment with strong engineering standardsOpen to candidates from fintech, gaming, gambling, and other modern product-led businessesPlease note: candidates from large investment banking environments are less aligned to the client requirementIf you’re a senior backend engineer who thrives in modern, fast-paced engineering environments and enjoys building scalable distributed systems, we’d love to hear from you.
Michelle Sutherland Michelle Sutherland
Gloucester, Gloucestershire, South West, England
Infrastucture SRE
💼 Senior SRE👔 AI Infrastructure Startup📍 Gloucester - fully remote💵 £75-95k   Equity Do you want to work for a pioneering tech company that’s redefining how AI infrastructure is built and scaled? Do you want to work in a business critical technical role, utilising all the latest technologies within DevOps, HPC and AI? My client are a rapidly scaling HPC Cloud & Compute firm who are setting new standards in AI infrastructure. They are backed by leading investors and have just received Series B funding which they will be putting towards a huge tech scale-out. They are now looking for a Senior SRE to join their Gloucester team and play a pivotal role in the ongoing scaling and optimisation of their platform. Required Skills:Kubernetes (CNI, Cilium, Bare Metal)Automation (Ansible, Terraform)Linux (Kernal level troubleshooting)Cloud (Public, OnPrem)27/7 Support modelsBenefits:✓ Fully Remote working✓ Equity✓ 30 days annual leave (  public holidays)✓ £400 work-from-home allowance✓ Private Medical insurance✓ 12 Learning & Development days per year   dedicated budget✓ Flexi-Time If you’re ready to lead large-scale automation initiatives and shape the future of AI infrastructure, apply today!
Adam BrinkleyAdam Brinkley
London, Greater London, South East, England
Creative Director
Hiring! Creative Director Duration: Initial 6 MonthsLocation: Hybrid working in the London office -open to remoteRate: £300-£330 per dayEngagement: Inside IR35 Job Description: Experienced Creative Director who will be responsible for the E2E delivery of creative campaigns from the in-house Novartis creative team. This role combines strategic thinking, creative leadership, hands-on creative development, internal stakeholder management and modern production knowledge to deliver stand-out and effective campaigns. Confident using AI-powered tools to streamline workflows, accelerate delivery, and elevate creative quality, with a strong emphasis on speed, clarity, and effectiveness. Key Responsibilities Campaign DevelopmentLead the development of creative ideas from initial concepts through to fully formed creative campaignsTranslate strategy into clear, compelling creative directions – ensuring creative work is insight-led, distinctive, and fit for purposeContribute directly to creative delivery where needed, including:Creative concepting and ideationCopywriting and/or visualizationPresentation developmentEnsure creative outputs are polished, coherent, and ready for stakeholder or participant reviewOversee the preparation of creative stimuli for qualitative and quantitative research, including:Concept boards and narrativesVisual territories and mock-upsEarly-stage campaign ideasOversee the production of creative assets and campaign materials, ensuring deliverables meet quality standards and brand guidelines Team & Workflow ManagementSupervise cross-functional teams (art directors, copywriters, designers, copywriters – internal and freelance), assigning tasks and monitoring bandwidth to balance workloadsManage creative processes from brief to delivery, working with Creative Operations leads and Project Managers to create timelines, scope documents, and track creative hoursPrioritize projects based on business needs, facilitate inter-departmental communication, and refine SOPs for smooth project flowCollaborate closely with internal stakeholders, cross-functional teams and key markets – taking on and managing feedback to refine creative work according to business challenges and needsTrack project progress, identify risks, and implement tools or processes to optimize efficiency and continuous improvementEnsure projects are delivered on time, in scope, on brief, and to a high creative standard AI-Enabled Creative WorkflowUse AI tools to accelerate ideation, iteration, and productionApply AI responsibly to enhance creative quality, efficiency, and consistencyContinuously explore and integrate new tools that improve creative workflows and delivery speed Creative LeadershipContribute to creative thought leadership within Novartis through active development of creative forums and internal creative eventsInitiate and lead creative projects outside of traditional brand campaigns, finding and developing opportunities for award-winning creative work that solve real needs across the business Skills & ExperienceProven experience as a Creative Director in pharmaceutical and healthcare advertisingStrong concept development and storytelling skillsHands-on capability in copywriting, design and creative production (not purely conceptual)Strong working knowledge of AI tools for creative development and productionAbility to balance strategic thinking with practical executionComfortable working at pace and managing multiple projects simultaneouslyExperience working with cross-functional teamsBackground in brand, innovation, research, or insight-led creative workFamiliarity with both qualitative and quantitative research environments What Success Looks LikeCreative campaigns and content from the internal creative team are elevated, effective and celebratedCreative projects move quickly and smoothly from concept to deliveryIn-house creative team capacity is managed and scaled with agility through high-delivery periodsCreative leadership is established and the in-house Novartis creative team are known internally for cut-through creative solutionsAI tools are used to save time without sacrificing creative qualityStakeholders trust creative outputs to be both inspiring and practicalProjects feel well-led, well-paced, and creatively strong from start to finish
Nokwanda KhanyileNokwanda Khanyile
Berlin Kreuzberg, Berlin, Germany
DevSecOps Engineer
DevSecOps Engineer HQ in Berlin – Hybrid role FinTech / Cloud Security ‘Is it just another Fintech?’ ‘Just another Fintech’ wouldn’t be part of a major financial institution.‘Just another Fintech’ wouldn’t combine long-term career stability with the autonomy you find in a start-up.‘Just another Fintech’ wouldn’t be offering genuine engineering ownership with the structure to support further learning and development.  Trust in SODA are partnering with THE fintech, who are transforming the way investment products are launched and delivered across Europe.Prioritising platform resilience and secure software delivery practices, they have developed an API-first brokerage infrastructure platform which enables banks, fintechs and wealth managers to launch regulated investment products in just a fraction of the time.Now part of a leading German financial institution, they combine startup agility with the stability and backing of an established player, giving you the tools and environment to make a REAL impact while working with cutting edge cloud technology. The Tech:AWS (VPC, Security Groups, GuardDuty, CloudTrail, Control Tower)Kubernetes / EKSTerraformHelmGitHub & CI/CD pipelinesSAST / DAST / SCA toolingContainer & Kubernetes security scanningOPA / Policy-as-CodeIdentity & Access Management (IAM / RBAC / SSO)WAF / PKI / CertificatesCloud-native security & observability toolingWhat you bring:Strong DevSecOps, Cloud Security or Platform Security experienceHands-on AWS security expertise within production environmentsStrong Kubernetes and container security knowledgeExperience embedding security into CI/CD and engineering workflowsBackground within fintech, financial services, banking, payments or regulated SaaS environments highly beneficialEngineers who enjoy ownership, autonomy and modern security engineering practicesSecurity certifications such as CISSP, CCSP, CCSK, CISM or similar are beneficial but not essentialWhat’s in it for you:Competitive salary strong overall packageFlexible working hoursHybrid working across GermanyWorkation policy across the EULearning & development supportCollaborative start-up energy combined with rarely-seen-in-the-market stability!Can you picture yourself in this role? Stop reading and get in touch! I’m looking forward to speaking with you!
Adam HicksAdam Hicks
London, Greater London, South East, England
Sales Executive
B2C Sales & Renewals ExecutiveLocation: London (Hybrid, 60/40)We’re working with a fast-growing, forward-thinking connectivity provider that is transforming how homes and businesses access high-speed broadband across London. With a strong focus on full fibre technology, they are on a mission to deliver best-in-class connectivity and create a more digitally enabled city.They are now looking for a B2C Sales & Renewals Executive to join their team. This is a fantastic opportunity for someone who enjoys speaking with customers, building relationships, and driving both sales and retention activity in a dynamic environment.The RoleYou’ll play a key role in managing both new and existing customer relationships, supporting the full sales and renewal lifecycle. This role involves a mix of inbound and outbound communication, with a strong focus on customer experience and sales accuracy.Key ResponsibilitiesProactively contact customers within the existing pipeline to convert prospectsManage renewal conversations, identify upsell opportunities, and gather customer feedbackHandle inbound enquiries relating to new sales, renewals, and retentionManage customer email communications professionally and efficientlyProcess sales orders and renewals accurately, maintaining high data integrityBuild strong, lasting relationships by delivering a personalised customer experienceManage the full renewal cycle, ensuring customers are informed and systems are updatedCollaborate closely with sales and customer support teamsTrack and report on performance metrics including sales, renewals, and customer satisfactionMaintain a high standard of professionalism across all customer interactionsAbout YouExperience in a sales, customer service, or other customer-facing roleStrong communication skills, both written and verbalExcellent organisational skills with the ability to manage multiple prioritiesHigh attention to detail and accuracyComfortable working independently and as part of a teamExperience using CRM systems and Microsoft OfficeA positive, customer-first mindset
Georgina NettletonGeorgina Nettleton
Gloucestershire, South West, England
Network Engineer
? Senior Network Engineer ? AI Cloud Compute Firm ? Gloucester – Remote First (onsite couple times p/m) ? £80-95k     Do you want to work for a rapidly scaling tech startup who are at the forefront of AI based Cloud Infrastructure?     Do you want to work in a dynamic technical role utilising the latest technology within AI, Cloud & Compute? My client are a highly successful tech startup who's cutting edge Cloud & Compute products are making big waves within the AI space.  They now have an imminent requirement for a Senior Network Engineer to help with the ongoing suppot and optimisation of their platform, whilst also managing a number of vender relationships.     Their ideal candidate would have good knowledge of:  Juniper (SRX firewall, PTX core routers)Routing & Switching (BGP/MPLS/VXLAN)HPC GPU (Cumulus Linux / Mellanox Switches / Infiniband)GPUs (NVIDIA)Automation (Python, Ansible)Kubernetes (CNIs, Calico, Cilium)Vendor management (transit providers, negotiation skills, multi-region)  In return they would be offering a competitive salary along with a number of top benefits:     o Equity  o 30d AL (  public)  o £400 WHF allowance  o 5% pension  o Private Medical  o 12 L&D days p/a   budget  o Flexi-Time  o Remote working   If you’re passionate about high throughput, low latency networking and are keen to work for an exciting new GenAI project in a business critical capacity then please apply right away!
Adam BrinkleyAdam Brinkley
Dublin, County Dublin, Ireland
Fullstack Engineer 38773
Hiring ASAP! FullStack Engineer         Start date: ASAPDuration: 12 monthsLocation: 1 week in Dublin office- 3 weeks working from homeRate: €350 - €400 per dayThe Expertise We’re Looking ForBachelor’s degree in computer science or related discipline.At least 6 years development experience with some cloud, Server side and UI experienceThe Purpose of Your RoleYou will work with the existing development teams to enhance and maintain current applications and develop new ones and maintain CI/CD pipelines as well as develop same for new projects.The Skills You BringYou should have experience in server-side development in at least one of the following - AWS, nodeJS, JavaYou should have some experience with UI development – Angular, ReactYou should have some experience maintaining CI/CD pipelines - JenkinsYou should have experience working on Agile projects.You should have excellent analytical and troubleshooting skills.You should be extremely motivated and self-directed.The Value You DeliverWrite high quality code and automated end to end and unit tests.Review pull requests (code reviews) of developers and test engineers and give constructive feedback.Work with project team to clearly understand requirements.Contribute to project schedule on tasks and balances work accordingly to meet timelines.Participate in formal reviews of application designs, business and functional requirements.Have good communication and interpersonal skills, be motivated, be results oriented, customer-focused, and have strong problem-solving skills.Capable of working independently to resolve issues and/or identify solutions.Ability to escalate technical and functional issues in an effective manner and efficiently resolve these in conjunction with the rest of the team and/or the customer.Follow Agile and TDD for process, architecture, design, code and testing
Nokwanda KhanyileNokwanda Khanyile
Berlin, Germany
DevOps Engineer
DevOps Engineer HQ in Berlin / Hybrid) Permanent Role Fintech Infrastructure Trust in SODA are partnered with a rapidly growing European fintech redefining how investment products are launched across the continent. The business has built an API-first investment infrastructure platform that enables banks, fintechs and wealth managers to offer trading and investing products far faster and more efficiently than traditional brokerage providers. Their technology simplifies the complexity of capital markets and regulatory infrastructure, helping partners launch modern investment experiences in weeks instead of months. Now operating with the backing of a major financial institution while maintaining a strong engineering-led startup culture, they are continuing to scale their cloud and platform engineering capabilities across Germany. This is an opportunity to join a highly collaborative DevOps / Platform Engineering team where you will have genuine ownership over cloud infrastructure, platform reliability, security and developer enablement in a modern AWS-native environment. Why this opportunity stands outModern engineering environment with strong technical leadershipAPI-first fintech platform used by leading financial organisations across EuropeStrong product and engineering culture with real autonomy and ownershipHybrid working model with flexibility across GermanyBacked by significant financial stability while still operating with startup agilityExcellent progression opportunities as the engineering organisation scales furtherCollaborative and international team with English as the working languageMeaningful engineering challenges across scalability, compliance, cloud security and platform reliabilityWhat you’ll be working onBuilding and evolving secure cloud infrastructure on AWSManaging and improving Kubernetes/EKS environmentsDeveloping and maintaining Infrastructure-as-Code using Terraform/OpenTofuEnhancing CI/CD pipelines and deployment automationImproving platform observability, monitoring and reliabilitySupporting engineering teams with scalable internal tooling and developer platformsDriving cloud security, IAM best practices and compliance standards within a regulated fintech environmentContributing to architectural decisions and long-term platform strategyTech stack / environmentAWS (EKS, IAM, RDS, S3, networking)Kubernetes / EKSTerraform or OpenTofuArgoCD / Argo WorkflowsGitHub ActionsOpenTelemetryDataDogCloud-native architecture & observability toolingCI/CD & Infrastructure AutomationIdeal backgroundStrong DevOps, Platform Engineering or Cloud Infrastructure experienceExperience operating production AWS environments at scaleStrong Kubernetes knowledge in enterprise or cloud-native environmentsExperience within fintech, SaaS, regulated environments or fast-growth startups is highly beneficialComfortable working cross-functionally within lean engineering teamsEngineers who enjoy ownership, autonomy and solving complex infrastructure challengesPackage & benefitsCompetitive salary strong overall packageFlexible working hoursHybrid working across GermanyWorkation policy across the EULearning & development supportCollaborative engineering culture with genuine progression opportunitiesIf this sounds relevant, feel free to reach out confidentially for further information.
Adam HicksAdam Hicks
CAPGEMINI
169
Placements
118
Permanent
51
Contract
For over 50 years, Capgemini have delivered transformative business solutions to their clients through leading-edge tech, industry expertise and a highly talented workforce. They faced challenges attracting top talent in a candidate-short market, compounded by UK mobility and security clearance requirements. Partnering with Trust in SODA, Capgemini benefited from dedicated resources, tailored searches, specialized teams, and a global network. SODA quickly became a top supplier, exceeding hiring targets annually and supporting high-volume projects for major clients like Deliveroo, John Lewis, EDF, and public sector organisations.
Capgemini

‘Trust in Soda were one of the key suppliers in relation to both quality and volume of candidates successfully placed.

Communication was key to this success, and our working relationship only strengthened as the year progressed, with mutual respect and honesty being the theme of conversations.’

COMAVE GLOBAL
38
Permanent Hires
SODA Max
Hiring Solution
12
Contract Hires

ComAve was experiencing serious growth and had no talent or HR function. Trust in SODA (part of Trinnovo Group) started with recruiting the HR team and then became the talent function. Setting the strategy for all five of their businesses, we provided a linked ecosystem for talent attraction and management. 

We successfully recruited in 38 roles across Sales, Technology, Engineering, Operations and Marketing, from Junior to C Suite including the COO, across Europe, covering Eastern Europe, Italy, the Netherlands, Spain and France, as well as the UK.

One of the most important requirements to our client was speed of delivery, and the SODA team have delivered every time. Our EHS solution streamlines the recruitment process to secure business-critical hires faster.

Comave Global
Sarah Lee

Lauren made it a great experience!! She understood from minute 1 what I needed and was super quick finding the perfect person. She was always available, answered all my questions and made me and the candidate feel super attended all the time."

Sarah Lee
Sarah Lee
People Director
GUIDANT GLOBAL
129
Roles Placed
17
Brands Serviced
Guidant Global takes a creative approach to talent management. Having delivered bespoke recruitment solutions to clients all over the globe, Guidant Global is breaking the mould in the MSP, RPO, and SOW markets. To meet mounting demand and alleviate subsequent pressure on candidate pay rates, Guidant Global turned to the team at Trust in SODA to deliver complex hiring projects to their end clients. To date, the SODA squad have provided talent solutions across technology and enablement for seventeen of Guidant Global’s customers, including Dyson, Burberry, Pfizer, The AA, and Novartis. The seamless integration of Trust in SODA’s permanent and contract teams has created dependable hiring coverage across DevOps, Software Engineering, Cloud and Infrastructure, Data, and Creative roles.
Guidant Global
David Miranda

Trinnovo Group is a valued and trusted partner in our never-ending quest to find talent. 

David Miranda
David Miranda
Talent Consultant
LAUNCHDARKLY
28
Hires Made
6
Women Hired
5
Functions Supported
LaunchDarkly helps some of the biggest companies in the world take total control over software launches, get deeper and actionable insights into how users experience their products, and helped revolutionize the ways technical and business teams work independently. They enlisted Hayley Killengrey to build an entire team from scratch. Hayley recruited 28 people across DevOps, Security, Data, Technical Support Engineers and Product Designers, staffing their teams across engineering, infrastructure and data into their Oakland office.
LaunchDarkly
Head of Talent

Trinnovo Group jumpstarted my hiring program and was able to help me build the foundation of my organization at LaunchDarkly. The team brought great candidates to the table, particularly in the areas of DevOps, infrastructure, and data and were invaluable in helping me quickly fill those initial critical senior-level foundational hires. A pleasure to work with and an expert in the close, I don't recall losing a single candidate at the offer stage. Highest recommendation, work with Trinnovo Group, you won't regret it!

Head of Talent
Head of Talent
NATWEST BOXED
23
Key Hires
Natwest Boxed, the UK's leading banking-as-a-service provider, needed to rapidly expand its team by 30 people in two months to support their growing customer base. They needed to fill hard-to-reach roles across SDET, Engineering Management, Java Development, and Product Management. Partnering with Trust in SODA, they leveraged a dedicated team of five recruiters. This collaboration resulted in over 100 shortlisted candidates, 45 interviews, and 23 successful placements within the tight two-month timeframe.
Natwest Boxed
Mike Jetson

NatWest Boxed and Trust in Soda have built a successful partnership focused on specialist engineering recruitment, ensuring access to top-tier talent. Together, they have prioritized diverse hiring, helping NatWest Boxed strengthen its engineering teams with a more inclusive and high-performing workforce.

Mike Jetson
Mike Jetson
(Talent Acquisition Lead - NatWest Boxed & Mettle by NatWest)

MEET THE TEAM

Ryan Hill

Managing Director, SODA

David Young

Director & Co-Founder

Lauren Langdell

Director (DACH) and Founder at Women in DevOps

Ryan Jones

Associate Director - US

Adam Brinkley

Business Manager

Adam Hicks

Head of DACH - Software, DevOps & Cloud

Adam Whitehurst

Senior Principal Consultant

Zaynab Khan

Senior Recruitment Consultant - DACH

Dominika Kodadova

Principal Consultant

Francis Alexander

Senior Principal Consultant

Nathan Peters

Team Lead & Senior Contract Recruitment Consultant

Georgina Nettleton

Senior Recruitment Consultant

Joe Dukes

Principal Consultant (US)

Max Binnie

DACH Data, AI & Analytics Lead

Jason Morley

Senior Consultant

Joe Woodard

Contract Consultant - Switzerland

Michelle Sutherland

Delivery Consultant

Robyn Links

Search Consultant

Nokwanda Khanyile

Search Consultant

Miranda Blaxland

Consultant

Jacques Dondoua

Senior Consultant - GTM

Aleksandra Zielinska

Consultant

Ashley Lawrence

Founder & Group CEO

Oliver Perry

COO

Viki Dowthwaite

Commercial Director

Aaron Gonsalves

Head of Talent

Matthew Goddard

Head of Legal & Compliance

Marita Harper

HR Partner

Micha Swallow

People Development & Performance Lead

Sabrina Jones

Commercial Payroll Lead