Go to Market

From Strategy to Sustainable Growth – Expert Go-To-Market Recruitment for Sales, Product, & Marketing Teams

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You've poured your time and energy into building an incredible product. Now it's time to get it in front of the right people. Whether you're building a market-launch strategy or expanding into new territories, you'll need a dependable Go-to-Market team to realise your vision. 

This means finding people who can: 

  • Develop and deliver product strategies that scale with your business
  • Read your market like a second language
  • Identify and open customer segments in new geographies
  • Differentiate your brand in a sea of competitors
  • Discover your product/market fit
  • Build revenue engines that maintain momentum

At Trust in SODA, we're here to find those people for you. Our go-to-market recruitment specialists have the network and know-how to return the speed and precision to your hiring process, so you're not stuck watching critical roles go unfilled. 

We know it’s difficult to find the right people in fast-moving, highly uncertain markets. Between an influx of applications and tight deadlines, pinpointing your person is harder than ever.

That’s why we’ve been building a global community of sales, product, and marketing talent for over a decade. It’s this network that’s helped us fill more than 2000 roles for over 500 businesses, from ambitious start-ups to some of the world’s biggest brands.

Our reach is global, with on-the-ground expertise in the UK, US, Ireland, Switzerland, and Germany, supporting appointments at all levels, from C-suite leadership to go-to-market strategy consultants.

For candidates, that means you get unparalleled access to exceptional go-to-market jobs, careers that give you the chance to make an impact. Whether that’s guiding market launches, scaling products globally, or working at the forefront of technological innovation, we can connect you with opportunities that are often shared exclusively with Trust in SODA.

Ready to Make Your Next Move?

Whether you’re hoping to hire your next go-to-market specialist or you’re looking to start a rewarding new career, Trust in SODA can help you get there. Let us know what you need, and one of our consultants will get back to you as soon as possible: enquire.

LIVE JOBS

London, Greater London, South East, England
Client Solutions Manager
Client Solutions Manager – HIRING ASAP Start Date: ASAPDuration: 9 MonthsLocation: Hybrid working in the London officeRate: £250 - £400 per day PAYE Education / ExperienceProven experience in client management, digital marketing, or advertising (minimum 3 years preferred).Strong analytical skills and proficiency in data-driven decision making.Excellent communication and interpersonal abilities.Ability to work independently and manage multiple projects simultaneously.Familiarity with Meta’s advertising platforms and tools is a plus.Must Haves SkillsStrong experience on Meta Advertising platformsStrong understanding of advertising media, particularly digital marketingMedia planning and buying.Data analytics for performance measurement.Bonus SkillsTelco experience (beneficial).Account manager or director level profile preference.Major AccountabilitiesServe as the primary point of contact for clients, providing expert guidance on Meta’s advertising solutions.Develop and execute client strategies to maximize campaign performance and ROI.Collaborate with cross-functional teams to ensure seamless delivery of client projects.Analyze data and generate actionable insights to drive client success.Maintain up-to-date knowledge of Meta’s products, policies, and industry trends.Ensure compliance with all relevant regulations and Meta’s internal policies
Nathan Peters Nathan Peters
Bristol, South West, England
Technical Product Manager
Technical Product Manager We've had another role go live with one of our long term clients in the digital healthcare space. After working with them across multiple hires last year, it's great to see the growth continuing in 2026. We’re looking for a Technical Product Manager to help shape and deliver the future of our Practice Management Systems—driving efficiency, customer experience, compliance, and data‑led decision making across the organisation.In this role, you’ll:Own product strategy and roadmap deliveryWork closely with third‑party suppliers and cross‑functional teamsLead feature development, data requirements and product launchesUse insights and KPIs to improve products and drive commercial outcomesBuild strong relationships and communicate product vision clearlyContribute to product best practice and continuous improvementYou’ll bring:Experience delivering digital products (3rd‑party supplier experience is a bonus)You don't need to be a developer, but will need a good understanding of the SDLC and experience working closely with dev teamsStrong communication, stakeholder management and analytical skillsExperience building and maintaining a product roadmapProven track record of successful product releasesExperience working in a highly regulated environmentIf this sounds like the next exciting step in your career, drop across your CV or contact Adam Whitehurst at Trust in Soda for more info.
Adam Whitehurst  Adam Whitehurst
London, Greater London, South East, England
B2B Gaming Marketing Manager – Working for Meta of interest?
B2B Gaming Marketing Manager – Working for Meta of interest? Start Date: ASAPDuration: 12 MonthsLocation: Hybrid Working - 3 days per week in London office, 2 days remote workingRate: £350 - £500 per day, on a PAYE ModelSummary:We are seeking an experienced B2B marketer to lead business marketing for the Gaming vertical across EMEA. You will develop and execute integrated marketing programs that engage gaming companies, publishers, advertisers, and key industry organizations. This role requires a strategic thinker with a passion for gaming, strong storytelling skills, and the ability to deliver measurable impact through multi-channel marketing.You will be marketing to a highly sophisticated audience of performance marketers and digital-native companies focused on growth and scale. The ideal candidate understands the needs and mindset of these businesses and can design and deliver marketing initiatives that resonate with them. Responsibilities:Partner with business teams to deliver best-in-class marketing activity for the EMEA gaming ecosystem, including events, campaigns, programs, training, and content.Develop and execute multi-country integrated marketing programs with a focus on gaming industry priorities.Lead content marketing initiatives (written narratives, articles, video/audio series, newsletters) tailored to gaming audiences and performance marketers.Design and run marketing initiatives and programs that appeal to digital-native, growth-focused companies and performance marketers.Collaborate with internal teams and external agencies to ensure high-quality delivery.Project manage and drive marketing initiatives from ideation to execution.Requisition Intake Form EMEAHypothesize, test, measure, optimize, and scale Meta’s marketing initiatives for gaming.Innovate and challenge the status quo to elevate impact across the region.The expertise we are looking for:Strong B2B marketing experience (not just B2C gaming experience)Proven track record in performance operationsAbility to ramp up quickly and work independently in a newly formed team.8 years of experience in B2B marketing, ideally within the gaming industry or tech sector.Deep understanding of the gaming ecosystem in EMEA.Proven experience driving business results through marketing in EMEA markets.Experience marketing to performance marketers, digital-native companies, and growth-focused businesses.Tech-savvy, with the ability to understand and communicate digital marketing concepts and solutions.Exceptional storytelling and communication skills; ability to simplify complex concepts.Creative flair and a track record of bringing fresh ideas to marketing programs.Ability to manage multiple initiatives and priorities in a fast-paced environment.Experience working with cross-functional, international teams.Passion for Meta’s mission, technology, and the gaming industry.Native or near-native fluency in English, with outstanding written and verbal communication skills Bonus Skills: Gaming industry familiarity and established gaming industry networkExperience at big tech companies (e.g., Google, TikTok)Strong stakeholder management and cross-functional collaboration skills
Nathan Peters Nathan Peters
Berlin, Germany
Solutions Engineer
Solutions Engineer | Fintech | Germany (remote-first)I am exclusively partnered with a fintech scaling post M&A looking for a Solutions Engineer to bridge the domains of go to market, product and engineering.This role sits at the point where client product ideas meet technical reality. You will work early in the sales process to understand what partners want to build, translate that into platform and integration requirements, and guide both internal teams and external partners through the architecture needed to deliver it.What you will be doingJoining prospects after initial commercial conversations to run deeper technical discoveryFacilitating workshops with partner engineering and product teams to understand the products they want to buildWorking backwards from user experience and product requirements to integration architecture and platform usageAdvising on system integration between partner platforms and the brokerage APIsMapping client requirements to existing platform capabilities and product roadmapCommunicating clearly with internal product and engineering teams on feasibility and delivery effortSupporting the onboarding of new partners and ensuring successful technical integrationActing as a long term technical advisor to partners as they extend their products and adopt new platform featuresHelping define internal frameworks for how go to market, product and engineering collaborate around solution designWhat the team is looking forStrong API literacy and understanding of REST based integrationsExperience designing or advising on system integration architectureAbility to translate business product ideas into technical platform requirementsConfidence running technical discovery workshops with engineering and product stakeholdersAbility to communicate clearly with both technical and non technical audiencesExperience working across product, engineering and commercial teamsSeniority to engage confidently with CTOs, Heads of Engineering and Product leadersFluent German for client facing work and strong English for internal collaborationWhy this role is interestingFirst dedicated hire for the Solutions Engineering function with the opportunity to define how the role operatesDirect exposure to a complex financial infrastructure platform delivered through APIsOpportunity to shape how partners build products on top of the platformHigh level collaboration across product, engineering and go to market teamsThe chance to influence how partner discovery, solution architecture and technical onboarding are structured as the company scalesIf this role sounds like an exciting challenge, send over an application!
Miranda BlaxlandMiranda Blaxland
London Arena, Greater London, South East, England
Brand and Content Manager
A fast-growing technology business that develops advanced machine learning solutions for enterprise clients. They operate within financial and professional services and prioritise technical quality, reliability, and premium product storytelling. The culture is built around high ownership, fast execution, and strong creative standards. Work Arrangement: This role is fully onsite in the London office, five days per week. The team works closely and moves quickly, so in-person collaboration is essential. Role Overview We are looking for a hands-on content creator with 2–3 years of experience who can run content projects independently. This is not an entry-level role. The ideal candidate can produce polished, professional content and thrive in a fast-paced and technical environment. Ideal BackgroundExperience in content marketing or creative production within high-quality startups, B2B SaaS companies, or established creative agenciesA portfolio that includes content for technology, fintech, consulting, or enterprise audiencesA track record of producing credible and premium contentKey Responsibilities End-to-End Content OwnershipLead the full process of content production including writing, video creation, founder storytelling, product narratives, and content repurposing for LinkedIn, the company website, and launch campaignsProject and Workflow CoordinationManage content workflows including planning, scheduling, shoots, and deadlinesCoordinate with freelancers, designers, editors, and internal teams to deliver content quickly and to a high standardCreative ExecutionAct as a hands-on creator who is comfortable filming, editing, writing, and producing assets at speedTurn initial ideas into complete and high-quality pieces of content with minimal supervisionEditorial Quality and StandardsApply strong editorial instincts and maintain high creative standardsProduce content that feels credible and polished for enterprise financial institutionsSignals of QualityA portfolio is requiredCandidates should provide examples of written content, videos, campaigns, or other creative work they personally produced from start to finish
Georgina NettletonGeorgina Nettleton
Greater London, South East, England
Senior Public Affairs Media Manager – HIRING ASAP
Senior Media Manager – HIRING ASAP Start Date: ASAPDuration: 12 MonthsLocation: 3 days in London per week, 2 days remote workingRate: £375 - £475 per day, on a PAYE ModelSummaryOur client is seeking a SeniorMedia Manager to join the company’s Global Media Team as part of the Public Affairs vertical. This is a critical role responsible for defining clear media strategies, planning, and driving perfect execution to reach key audiences on, as well as influencing long-term strategy and solutions aligned to core business and team objectives. In this role you will collaborate closely with internal Marketing, Insights, Decision Science, Creative, Policy & Comms, and external agency teams to devise and execute sophisticated issue campaigns that communicate our clients’ brand narrative through strategic, data-driven, and innovative paid media strategies. The ideal candidate is a trusted leader with deep media expertise across channels, is able to identify white space opportunities for long-term growth and can effectively influence and build alignment across multiple teams to implement the most impactful solutions. You are constantly curious about what’s influencing elite audiences - in marketing and media trends, and in what drives people to action. You are someone who can build strong partnerships with colleagues, translate goals into successful, integrated, data-driven programs, and navigate the intersection of multiple channels and media partners. Most importantly, you should thrive in a fast-paced, dynamic, results-driven environment.  Responsibilities:Develop measurable media strategies and plans, ensuring they are grounded in clear objectives and audience insights and deliver demonstrable business outcomes.Leverage quantitative and qualitative insights to define and influence audience, media strategy, and inform tactical planning, execution, and optimization.Shape the team’s strategic point of view on media, measurement, and industry innovation, leading the development of strategic POVs on relevant topics with clear business application and impact.Build strong working relationships and drive influence with cross-functional partners across marketing, decision science, insights & creative teams to develop fully integrated work and design custom media activations that deliver brand and product narrative in unexpected ways.Lead and oversee multiple, simultaneous media workstreams and flawless campaign planning & execution, including substantial budget management for complex, multi-market international campaigns.Requisition Intake Form EMEALead the relationship with the regional external media agencies and partner with central foundational media teams to drive cohesive media planning and execution around the globe.Strategically leverage data and insights to inform audience and media strategies, drive on-going optimization, and oversee the smooth running of execution, proactively troubleshooting potential roadblocks.Analyze campaign media performance against KPIs to deriveThe expertise we are looking for:Media Strategy and PlanningPaid Media backgroundIndustry Background: Big Technology (must have)Managing Pace and Rigour, data centric and media strategyBeing able to manage multiple stakeholders.Having the Media rigour and fundamentalsWorking with different teams
Nathan Peters Nathan Peters
London, Greater London, South East, England
Client Solutions Manager
Client Solutions Manager – HIRING ASAP Start Date: ASAPDuration: 9 MonthsLocation: Hybrid working in the London officeRate: £250 - £400 per day PAYE Education / ExperienceProven experience in client management, digital marketing, or advertising (minimum 3 years preferred).Strong analytical skills and proficiency in data-driven decision making.Excellent communication and interpersonal abilities.Ability to work independently and manage multiple projects simultaneously.Familiarity with Meta’s advertising platforms and tools is a plus.Must Haves SkillsStrong understanding of advertising media, particularly digital marketingMedia planning and buying.Data analytics for performance measurement.Bonus SkillsTelco experience (beneficial).Account manager or director level profile preference.Major AccountabilitiesServe as the primary point of contact for clients, providing expert guidance on Meta’s advertising solutions.Develop and execute client strategies to maximize campaign performance and ROI.Collaborate with cross-functional teams to ensure seamless delivery of client projects.Analyze data and generate actionable insights to drive client success.Maintain up-to-date knowledge of Meta’s products, policies, and industry trends.Ensure compliance with all relevant regulations and Meta’s internal policies
Nathan Peters Nathan Peters
Greater London, South East, England
Lead Business Analyst
Lead Business Analyst – Digital Transformation | Consulting Opportunity - Remote FirstI am partnered with one of the World’s Top Tech Consultancies who are currently working with many of the biggest names in the Private and Public Sector.  They have just won a couple of exciting new projects and are looking for a number of business analysts to join their team and assist with the continued scaling and optimisation of these.If you thrive at the intersection of strategy, technology, design, and AI and you are passionate about shaping the future of digital business, this role offers the perfect platform to make a meaningful impact.What You’ll DoDefine digital strategies, value propositions, and future‑ready operating modelsShape AI‑enabled transformation with a human‑centred, sustainable approachApply Agile and Design Thinking across discovery, design, and deliveryBuild strong client relationships and contribute to business developmentWhat We’re Looking ForExperience in business architecture (BA/EA, Senior BA, Product Owner/Manager)Background in technology‑enabled transformationAbility to engage confidently with technical teamsConsulting experience and eligibility for SC clearancePre-Sales/RFI ExperienceWhy Join? You’ll work in a vibrant consulting environment with multidisciplinary experts, driving transformative outcomes for both public and private sector clients—while growing your own expertise through development, thought leadership, and hands‑on innovation.If this sounds like the next exciting step in your career, drop your CV across or contact Adam Whitehurst at Trust in Soda for more info.
Adam Whitehurst  Adam Whitehurst
COMAVE GLOBAL
38
Permanent Hires
SODA Max
Hiring Solution
12
Contract Hires

ComAve was experiencing serious growth and had no talent or HR function. Trust in SODA (part of Trinnovo Group) started with recruiting the HR team and then became the talent function. Setting the strategy for all five of their businesses, we provided a linked ecosystem for talent attraction and management. 

We successfully recruited in 38 roles across Sales, Technology, Engineering, Operations and Marketing, from Junior to C Suite including the COO, across Europe, covering Eastern Europe, Italy, the Netherlands, Spain and France, as well as the UK.

One of the most important requirements to our client was speed of delivery, and the SODA team have delivered every time. Our EHS solution streamlines the recruitment process to secure business-critical hires faster.

Comave Global
Sarah Lee

Lauren made it a great experience!! She understood from minute 1 what I needed and was super quick finding the perfect person. She was always available, answered all my questions and made me and the candidate feel super attended all the time."

Sarah Lee
Sarah Lee
People Director
DELOITTE
57
Key Hires
Trust in SODA has been partnered with Deloitte Ireland for over five years, and in that time, we've made 57 hires across tech and finance roles. Recognising the challenges of Ireland's tech talent market, Deloitte expanded their partnership to include SODA's Contract team. SODA doubled their candidate database within 12 months using a diversity-focused approach, expanding access to a broader talent pool across key areas like software engineering, DevOps, data, cloud, infrastructure, and creative. Leveraging deep industry knowledge, SODA quickly identified niche talent without compromising quality, becoming Deloitte's top-performing agency.
Deloitte
G.NETWORK
32
Critical Hires
G.Network, upgrading London's internet with full-fibre broadband, needed to rapidly scale its team to support its ambitious expansion. Facing the challenges of hyper-growth, they partnered with Trust in SODA to optimize their hiring process. SODA provided a steady talent pipeline of high-quality candidates through dedicated resources, diversity-focused searches, and market insights. Over two years, SODA delivered 32 mission-critical hires across DevOps, Design & Change, Software Engineering, and Infrastructure, enabling G.Network to accelerate its scaling efforts.
G.Network
John Porter

‘Adam, Viki, Gabs and the wider team at Soda have been highly instrumental in enabling our scaling plans over the last few years. They have delivered some high calibre and strategic resources to our business quickly and are always ready to support our needs when required. As a client, I always feel that I have their complete focus and attention. I would highly recommend their services’.’

John Porter
John Porter
Head of Talent Acquisition
GUIDANT GLOBAL
129
Roles Placed
17
Brands Serviced
Guidant Global takes a creative approach to talent management. Having delivered bespoke recruitment solutions to clients all over the globe, Guidant Global is breaking the mould in the MSP, RPO, and SOW markets. To meet mounting demand and alleviate subsequent pressure on candidate pay rates, Guidant Global turned to the team at Trust in SODA to deliver complex hiring projects to their end clients. To date, the SODA squad have provided talent solutions across technology and enablement for seventeen of Guidant Global’s customers, including Dyson, Burberry, Pfizer, The AA, and Novartis. The seamless integration of Trust in SODA’s permanent and contract teams has created dependable hiring coverage across DevOps, Software Engineering, Cloud and Infrastructure, Data, and Creative roles.
Guidant Global
David Miranda

Trinnovo Group is a valued and trusted partner in our never-ending quest to find talent. 

David Miranda
David Miranda
Talent Consultant
VIRTASANT
1.8:1
CV to Interview
4
Permanent Hires
UK, EU & USA
Locations Supported

Virtasant are a global, diverse team of cloud experts building the next generation of cloud solutions. They believe that the public cloud is the future of computing, and that if leveraged to its full potential, can help organizations unleash tremendous possibilities.

Virtasant reached out to us after running a Google search for boutique / niche recruitment agencies. They were looking to hire a Director of Client Services in the EU and didn't have the brand or presence in the EU and needed a high quality candidate, quickly. After successful completion of this assignment, we were then asked to recruit for their Director of Client Services in the USA, and have since supported them with a Head of Talent role and Tech Sales roles. 

We provided them a detailed market map of equivalent consultancies that were scaling, providing a huge amount of competitor analysis that they did not have the local knowledge of. 

 

 

 

Virtasant
Michael Kearns

Oliver did an amazing job on our introduction call - to be honest I'm generally unimpressed with recruiting firms but Oliver quickly understood our priorities and was highly responsive."

Michael Kearns
Michael Kearns
CEO

MEET THE TEAM

Ryan Hill

Managing Director, SODA

Ryan Jones

Associate Director - US

Nathan Peters

Team Lead & Senior Contract Recruitment Consultant

Georgina Nettleton

Senior Recruitment Consultant

Jacques Dondoua

Senior Consultant - GTM