Go to Market

From Strategy to Sustainable Growth – Expert Go-To-Market Recruitment for Sales, Product, & Marketing Teams

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Looking for your next GTM Career?

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You've poured your time and energy into building an incredible product. Now it's time to get it in front of the right people. Whether you're building a market-launch strategy or expanding into new territories, you'll need a dependable Go-to-Market team to realise your vision. 

This means finding people who can: 

  • Develop and deliver product strategies that scale with your business
  • Read your market like a second language
  • Identify and open customer segments in new geographies
  • Differentiate your brand in a sea of competitors
  • Discover your product/market fit
  • Build revenue engines that maintain momentum

At Trust in SODA, we're here to find those people for you. Our go-to-market recruitment specialists have the network and know-how to return the speed and precision to your hiring process, so you're not stuck watching critical roles go unfilled. 

We know it’s difficult to find the right people in fast-moving, highly uncertain markets. Between an influx of applications and tight deadlines, pinpointing your person is harder than ever.

That’s why we’ve been building a global community of sales, product, and marketing talent for over a decade. It’s this network that’s helped us fill more than 2000 roles for over 500 businesses, from ambitious start-ups to some of the world’s biggest brands.

Our reach is global, with on-the-ground expertise in the UK, US, Ireland, Switzerland, and Germany, supporting appointments at all levels, from C-suite leadership to go-to-market strategy consultants.

For candidates, that means you get unparalleled access to exceptional go-to-market jobs, careers that give you the chance to make an impact. Whether that’s guiding market launches, scaling products globally, or working at the forefront of technological innovation, we can connect you with opportunities that are often shared exclusively with Trust in SODA.

Ready to Make Your Next Move?

Whether you’re hoping to hire your next go-to-market specialist or you’re looking to start a rewarding new career, Trust in SODA can help you get there. Let us know what you need, and one of our consultants will get back to you as soon as possible: enquire.

LIVE JOBS

Greater London, South East, England
Technical Solutions Consultant
Technical Solutions Consultant – HIRING ASAPStart date: ASAP Duration: 12 months Location: RemoteRate: £300 - £450 per day PAYE SummaryAs a Technical Solutions Consultant, you will help the businesses through scaled service delivery & operations as a technical point of contact for our clients and internal stakeholders. In the role you will act as an expert on our advertising solutions, consult with clients on best practices and help to resolve any technical issues that are raised. You will need to be comfortable working in ambiguous situations, using your analytical skills to find solutions to tackle client problems.ResponsibilitiesBuild technical expertise in Meta’s various advertising products (Signals, Measurement, Delivery, ...) and provide consultative guidance to clients and internal sales teams on best practices.Troubleshoot and resolve technical issues stemming from our client's usage of Meta advertising solutions.Escalate potential bugs to the product and engineering teams and drive resolution.Facilitate a high-end customer experience related to support for advertising bugs and ensure all support SLAs are met.Identify opportunities to optimize and automate workflows and support processes.Skills2 Years in the Digital Advertising and/or Technology industries.Experience with troubleshooting and ticket escalation.Experience translating technical concepts and solutions to non-technical audiences.Experience of using advertising technologies such as pixels, ad servers, auctions, and delivery.Experience working with web technologies including, but not limited to: HTML, CSS, JavaScript, HTTP.Experience working with SQL and RESTful APIs.
Nathan Peters Nathan Peters
Portsmouth, South East, England
SC Cleared Content Designer
Content Designer – SC ClearedStart: ASAPLength: 6 monthsLocation: Portsmouth (2/3 days onsite, WFH likewise)Rate: c. £450 - £460 PDIR35: OutsideRequirements: CURRENTLY ACTIVE SC CLEARANCE – if you do not hold this then you are unfortunately ineligible to apply for this position.Trust in SODA are partnered with an exceptional digital agency that predominately provides digital solutions to a wide range of public sector clients. They are looking for a Content Designer to work on a couple of critical programmes.Key skills we are looking for include:Agile workingDesign information to meet user needsDesign taxonomies to help users find what they needGuidance contentTransactional contentTechnical writing - make complicated technical concepts easier to understandContent concepts and prototypingStakeholder relationship management (content design)User focus & user-centred (content design)Understanding of end-to-end journeys and how content is affected within these journeysDesign systemsImmersive engagement - initiative and drive in engaging users/stakeholders on contentDigital perspective
Nathan Peters Nathan Peters
Prague, Czech Republic
Global Data Migration Lead
Global Data Migration Lead – 12 Months in Prague (Remote in Europe) | Up to €600 per day | Enterprise-Scale Transformation  Ready to lead one of the most ambitious global ERP transformations on the planet — and do it all from Prague, Europe’s cultural and architectural gem?We’re searching for an Adopt Enablement Global Data Migration Lead — a technical visionary and hands-on strategist who can own and drive global data migration design, execution, and governance across multiple regions, systems, and stakeholders. The role will also require some office time with travel expenses covered. This is not your average data role — it’s a career-defining opportunity to lead at scale, shaping how data powers transformation across a worldwide enterprise. What You’ll Be DoingOwn the end-to-end global data migration strategy — from architecture and tool design to validation, cleansing, and governance.Define and execute the global migration framework, ensuring consistency across all deployments and data objects.Oversee LDC release execution teams, ensuring precision and efficiency.Align global and local data readiness, profiling, and reconciliation activities.Partner with global business and technology leaders to deliver clean, compliant, high-quality data. What You Bring10 years of ERP implementation and data migration leadership across multi-country, multi-system environments.Deep experience with SAP BODS, data migration tooling, and technical architecture.Strong international team leadership and stakeholder management skills.Fluent in English (bonus points for additional languages).A mix of strategic oversight and hands-on execution — you can design the playbook and get in the trenches.Knowledge of GxP and CSV environments. If you’re a data migration leader who thrives in complexity, inspires teams across continents, and wants to make a tangible global impact — this is your moment.
Michelle Sutherland Michelle Sutherland
Ireland
Head of Product
Head of Product (B2B SaaS)We've partnered with a really exciting business who are working to make a big difference in everyone's online experience. They're looking for a highly experienced Head of Product with an extensive background in the B2B SaaS space. Someone who can clearly articulate a strategic vision of a product and hone in on a clients pain points. This person will lead the product side and a team of software engineers while working closely with the CTO. They will benefit from a lot of ownership and a highly agile environment. Requirements: Experienced Head of Product from B2B SaaS companiesPrevious experience in a start-up environmentGood understanding of AI/ML Technologies and intelligent systemsEarlier career background in software engineering before moving into ProductExperience/knowledge of the Trust & Safety sector would be a big plusThis is a unique opportunity to lead a product in a small but very stable start-up. It's not your everyday company you see too often, here you'll get a chance to make a meaningful impact in helping people and improving their online experiences. It's a fully remote role as long as you are based in Ireland. If you think this role could be a good fit, drop your CV across or contact Adam Whitehurst at Trust in Soda for more info.
Adam Whitehurst  Adam Whitehurst
County Dublin, Ireland
Technical Business Analyst
Technical Business Analyst (SaaS)We've had a brand new role just go live today with one of our Dublin based clients looking for a Technical Business Analyst who specialises in B2B SaaS environments. Working closely with their Product Manager you'll be focusing on shaping their product and business strategy. You'll need to be someone comfortable communicating and collaborate with cross-functional teams to improve process and measure performance across their SaaS platform. Key Requirements: Degree in Computer Science or other relevant discipline5 years experience as a BA in a SaaS tech businessStrong SQL SkillsExperience with one or more of Power BI, Tableau, Looker etcExtensive knowledge of Agile Methodologies (SCRUM preferred)Experience in product analytics and supporting agile development teamsExperience working with large datasets and exposure to statistical modelling and forecastingComfortable presenting to senior stakeholdersThis is a hybrid role based in Dublin.If you're experienced in SaaS businesses and feel this could be the best next step in your career, drop your CV across or contact Adam Whitehurst at Soda for more info.
Adam Whitehurst  Adam Whitehurst
Dublin, County Dublin, Ireland
AI Productivity Specialist (Localisation)
AI Productivity Specialist (Localisation)We've had a fantastic AI focused role just go live with one of my long-term clients in Dublin. They're looking for someone from a strong Localisation Project Management background who has previously been part of AI enablement internally in their previous business.This won't be related to my clients commercial AI offerings/Solutions, but more around each internal team optimizing AI usage as best to suit them within the business.My client have a huge amount of AI tools that they've been successfully utilising for quite some time, but they need someone to help each team identify what's best for them and to train people on the tools. They will also need to evaluate tools for a Localisation project perspective and evolve what they are doing internally alongside their development team. It's a fantastic opportunity for someone who has that mix of LOC and AI implementation experience to join one of the world leaders within the LOC space. The role can be full remote based in Ireland but you're welcome to attend the Dublin office if you wish. If this sounds interesting, send in your CV or contact Adam Whitehurst at Trust in Soda for more info.
Adam Whitehurst  Adam Whitehurst
Spain
Growth Marketing Manager
Join a Series B AI start-up as a Growth Marketing Manager (9 month FTC).Your role will be to drive sales and lead generation through a combination of creative avenues, digital roadmaps and automation.What you’ll be doing:Designing and running paid campaigns that focus on quality over volumeSetting up automated nurture flows, scoring leads and integrating with CRM systemsBuilding out LinkedIn content calendars and repurposing blogs, podcasts and case studies into targeted campaignsAnalysing performance, running A/B tests and using data to continually improve resultsWorking closely with sales and marketing teams to keep messaging consistent and alignedAbout you:4 years’ experience in growth or performance marketingConfident running LinkedIn Ads and Google AdsHands-on with marketing automation tools and CRM platformsStrong track record of building content strategies that drive engagement and leadsAnalytical and comfortable proving ROI through metrics, dashboards and testingBenefits:Competitive salary with signing and completion bonusesFlexible hybrid workingThe chance to be part of an ambitious, international team working on cutting-edge technologyIf you’re motivated by building campaigns that genuinely move the needle and want to play a central role in the growth of a scaling AI company, this could be the role for you.
Ryan HillRyan Hill
London, Greater London, South East, England
Media Solutions Lead
Role: Media Solutions Lead, Advanced TV (ATV) Location: London, UK An exciting opportunity has arisen for a Media Solutions Lead to spearhead the growth of ATV solutions across the EMEA region. This newly created position is responsible for driving product and partnership strategies with a focus on CTV and cross-screen planning, activation, and measurement. The successful candidate will work closely with product, commercial, and trading teams to operationalise partnerships with ACR data providers, TV OEMs, and measurement solutions, bringing innovative media solutions to market. Key Responsibilities Media Solutions StrategyOwns and drives the localisation of the ATV product roadmap, collaborating with global product leaders to identify areas for growth and innovation in the EMEA market.Influences the development of global ATV capabilities, including TV planning solutions, to maximise commercial impact across the region.Researches the TV and measurement ecosystem, mapping local EMEA partner capabilities to solution gaps and identifying investment priorities.Coordinates and leads exploratory data analysis projects (EDAs) with global centres of excellence to evaluate and onboard new or updated data partnerships.Scopes and delivers proof of concepts across the full campaign lifecycle—planning, activation, optimisation, measurement, and reporting.Partnership Management & External EngagementManages relationships with key EMEA ATV partners across ACR/data, publishers, and measurement companies, acting as the leading voice of the region.Identifies and negotiates strategic partnerships to secure competitive advantage in ATV.Oversees partner onboarding, from contracting and integration through to outlining growth opportunities.Analyses adoption trends and surfaces insights that enhance the commercial value of partnerships and improve outcomes for clients and teams.Represents the ATV solution in the UK market at industry events and forums.Internal Collaboration & Go-to-MarketCollaborates with global product teams to integrate EMEA ATV solutions into the wider platform ecosystem.Owns the UK ATV go-to-market (GTM) strategy, shaping positioning and messaging for different client segments.Contributes to the development of internal playbooks, training resources, and marketing collateral for ATV-related solutions.Candidate ProfileA minimum of 5 years’ experience in programmatic advertising, media strategy, or partnerships within TV, CTV, or data-focused roles.Strong knowledge of the EMEA ATV landscape (ACR, MVPDs, OEMs, measurement).Strategic thinker with advanced data literacy.Strong communicator and organiser, capable of managing multiple workstreams cross-functionally.Experienced in leading EDAs, defining client use cases, and collaborating with data analysts and scientists.Comfortable engaging with emerging technologies such as APIs, data science, machine learning, and AI.Collaborative team player with a proactive and growth-oriented mindset. BenefitsHybrid working environmentComprehensive onboarding and trainingInternal and global mobility opportunitiesCompetitive healthcare benefitsBonus and performance incentivesGenerous PTO and paid parental leave, plus additional cultural or inclusion leaveEmployee resource groups that connect teams and support communities The employer is proud to be an equal opportunity workplace. Diversity and inclusion are embedded in the culture, ensuring all employees feel a sense of belonging and have the opportunity to thrive.
Robyn LinksRobyn Links
COMAVE GLOBAL
38
Permanent Hires
SODA Max
Hiring Solution
12
Contract Hires

ComAve are building the first-ever super app designed exclusively for sports fans, turning passion into rewards. ComAve is redefining what it means to be a fan, blending technology, gamification, and loyalty rewards to create a one-of-a-kind ecosystem where fans always win

After landing £100m in funding, they were experiencing serious growth and had no talent or HR function. Trust in SODA started with recruiting the HR team and then became the talent function. Setting the strategy for all five of the Comave businesses, we provided a linked ecosystem for talent attraction and management. 

We successfully recruited across Sales, Technology, Engineering, Operations and Marketing, from Junior to C Suite including the COO, across Europe, covering Eastern Europe, Italy, the Netherlands, Spain and France, as well as the UK. Following the successful completion of multiiple placements, we are delighted to now be supporting Comave in North America and South America. 

One of the most important requirement to Comave is speed of delivery, and the SODA team have delivered every time. In addition we have supported with an EOR Solution, and implemented a Workable ATS for the team there. 

 

Comave Global
Sarah Lee

Lauren made it a great experience!! She understood from minute 1 what I needed and was super quick finding the perfect person. She was always available, answered all my questions and made me and the candidate feel super attended all the time."

Sarah Lee
Sarah Lee
People Director
DELOITTE
57
Key Hires
Trust in SODA has been partnered with Deloitte Ireland for over five years, and in that time, we've made 57 hires across tech and finance roles. Recognising the challenges of Ireland's tech talent market, Deloitte expanded their partnership to include SODA's Contract team. SODA doubled their candidate database within 12 months using a diversity-focused approach, expanding access to a broader talent pool across key areas like software engineering, DevOps, data, cloud, infrastructure, and creative. Leveraging deep industry knowledge, SODA quickly identified niche talent without compromising quality, becoming Deloitte's top-performing agency.
Deloitte
G.NETWORK
32
Critical Hires
G.Network, upgrading London's internet with full-fibre broadband, needed to rapidly scale its team to support its ambitious expansion. Facing the challenges of hyper-growth, they partnered with Trust in SODA to optimize their hiring process. SODA provided a steady talent pipeline of high-quality candidates through dedicated resources, diversity-focused searches, and market insights. Over two years, SODA delivered 32 mission-critical hires across DevOps, Design & Change, Software Engineering, and Infrastructure, enabling G.Network to accelerate its scaling efforts.
G.Network
John Porter

‘Adam, Viki, Gabs and the wider team at Soda have been highly instrumental in enabling our scaling plans over the last few years. They have delivered some high calibre and strategic resources to our business quickly and are always ready to support our needs when required. As a client, I always feel that I have their complete focus and attention. I would highly recommend their services’.’

John Porter
John Porter
Head of Talent Acquisition
GUIDANT GLOBAL
129
Roles Placed
17
Brands Serviced
Guidant Global takes a creative approach to talent management. Having delivered bespoke recruitment solutions to clients all over the globe, Guidant Global is breaking the mould in the MSP, RPO, and SOW markets. To meet mounting demand and alleviate subsequent pressure on candidate pay rates, Guidant Global turned to the team at Trust in SODA to deliver complex hiring projects to their end clients. To date, the SODA squad have provided talent solutions across technology and enablement for seventeen of Guidant Global’s customers, including Dyson, Burberry, Pfizer, The AA, and Novartis. The seamless integration of Trust in SODA’s permanent and contract teams has created dependable hiring coverage across DevOps, Software Engineering, Cloud and Infrastructure, Data, and Creative roles.
Guidant Global
David Miranda

Trinnovo Group is a valued and trusted partner in our never-ending quest to find talent. 

David Miranda
David Miranda
Talent Consultant
VIRTASANT
1.8:1
CV to Interview
4
Permanent Hires
UK, EU & USA
Locations Supported

Virtasant are a global, diverse team of cloud experts building the next generation of cloud solutions. They believe that the public cloud is the future of computing, and that if leveraged to its full potential, can help organizations unleash tremendous possibilities.

Virtasant reached out to us after running a Google search for boutique / niche recruitment agencies. They were looking to hire a Director of Client Services in the EU and didn't have the brand or presence in the EU and needed a high quality candidate, quickly. After successful completion of this assignment, we were then asked to recruit for their Director of Client Services in the USA, and have since supported them with a Head of Talent role and Tech Sales roles. 

We provided them a detailed market map of equivalent consultancies that were scaling, providing a huge amount of competitor analysis that they did not have the local knowledge of. 

 

 

 

Virtasant
Michael Kearns

Oliver did an amazing job on our introduction call - to be honest I'm generally unimpressed with recruiting firms but Oliver quickly understood our priorities and was highly responsive."

Michael Kearns
Michael Kearns
CEO

MEET THE TEAM

Oliver Perry

Managing Director

Ryan Hill

Sales Director

Ryan Jones

Associate Director - US

Nathan Peters

Team Lead & Senior Contract Recruitment Consultant