Go to Market

From Strategy to Sustainable Growth – Expert Go-To-Market Recruitment for Sales, Product, & Marketing Teams

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You've poured your time and energy into building an incredible product. Now it's time to get it in front of the right people. Whether you're building a market-launch strategy or expanding into new territories, you'll need a dependable Go-to-Market team to realise your vision. 

This means finding people who can: 

  • Develop and deliver product strategies that scale with your business
  • Read your market like a second language
  • Identify and open customer segments in new geographies
  • Differentiate your brand in a sea of competitors
  • Discover your product/market fit
  • Build revenue engines that maintain momentum

At Trust in SODA, we're here to find those people for you. Our go-to-market recruitment specialists have the network and know-how to return the speed and precision to your hiring process, so you're not stuck watching critical roles go unfilled. 

We know it’s difficult to find the right people in fast-moving, highly uncertain markets. Between an influx of applications and tight deadlines, pinpointing your person is harder than ever.

That’s why we’ve been building a global community of sales, product, and marketing talent for over a decade. It’s this network that’s helped us fill more than 2000 roles for over 500 businesses, from ambitious start-ups to some of the world’s biggest brands.

Our reach is global, with on-the-ground expertise in the UK, US, Ireland, Switzerland, and Germany, supporting appointments at all levels, from C-suite leadership to go-to-market strategy consultants.

For candidates, that means you get unparalleled access to exceptional go-to-market jobs, careers that give you the chance to make an impact. Whether that’s guiding market launches, scaling products globally, or working at the forefront of technological innovation, we can connect you with opportunities that are often shared exclusively with Trust in SODA.

Ready to Make Your Next Move?

Whether you’re hoping to hire your next go-to-market specialist or you’re looking to start a rewarding new career, Trust in SODA can help you get there. Let us know what you need, and one of our consultants will get back to you as soon as possible: enquire.

LIVE JOBS

London, Greater London, South East, England
Campaign Manager
Campaign Manager – HIRING ASAP Start Date: ASAPDuration: 12 MonthsLocation: RemoteRate: £300 - £450 per day, on a PAYE Model Responsibilities:The Campaign Manager is responsible for the campaign prep, activation, active health, optimisation, and performance of campaigns during flighting.This role leverages automation, tracking infrastructure, AI, and data-driven insights to monitor, optimize, and report on live campaign performance, ensuring quality and driving cross-functional collaboration for continuous improvement.This is a role with high levels of engagement with agencies, marketing leads & XFNs.The expertise we are looking for:5-6 years’ experience needed.Previously worked with Big Tech companiesProject management skillsMedia planning, analytics
Nathan Peters Nathan Peters
Greater London, South East, England
Sales Director
Role: Sales Director Reporting to: Director, Services for Market Research Location: Central London officeThe Company This organisation is a leading European provider of market research services, customer engagement solutions, and loyalty programmes. With data at the core of its strategy, the company supports many of Europe’s largest brands and research agencies. The Market Research Services division is the largest within the business and operates proprietary research panels across multiple European countries. The company supplies respondents for online research studies to a wide range of market research buyers. Following significant growth and several recent European acquisitions, the company is now seeking a new Sales Director to join its UK team. The Job Key Responsibilities New Business Development – 50%Sell proprietary research panels across an assigned territory to buyers in Market Research, Media, PR, Advertising, and Communications.Consistently achieve individual sales targets and objectives.Present solutions to clients and prospects, quickly growing a strong portfolio.Attend relevant industry events and conferences within the UK.Stay up to date with new products, market trends, and competitive developments.Account Management – 50%Manage and grow an existing portfolio of clients.Handle client requests, assess feasibility, and prepare proposals.Work closely with Project Managers to ensure timely and accurate delivery.Upsell services and expand revenue across the client base.Present new offerings, products, and capabilities to existing accounts.And You You will have 5–7 years of relevant sales experience within the market research services industry, with strong industry connections and a proven track record. Experience in selling multi-country studies is advantageous. You are highly motivated, target-driven, and collaborative. Given the high level of client interaction, excellent communication skills are essential. You should be able to manage multiple priorities in a fast-paced environment and remain calm under pressure. Key skills required:Strong time management, including prioritisation and delegationLeadership and team managementFlexibility and openness to cross-functional feedbackAbility to monitor performance against targetsExcellent negotiation skillsPlanning and forecasting abilityOutstanding communication and interpersonal skills
Georgina NettletonGeorgina Nettleton
London, Greater London, South East, England
Senior UX Engineer (AI Start-Up)
Senior UX Engineer (AI Start-Up)We've just had a brand new role go live with one of our exclusive partner who are an exciting new start-up in the AI space. They're looking for an experienced UX engineer to be a leader of their design function and be a technical decision maker on their new projects with enterprise clients. They are looking for people who are passionate about UX. People who want to tell a story and want to see the long term impact their products and designs can have on their customers. It's not just about following a brief, it's about buiding someting that is going to change how their customers work day-to-day in their business. It's a perfect time to get involved where you'll join a company poised for an extended period of growth and be in there to help build from the ground up. Required skills: Previous experience in a start-up or smaller business where you collaborate regularly with cross functional teamsStrong understanding of design principles - apple-esque design style - MUST be able to point to examples in your portfolio showing this style of design workExperience with FigmaExperience with HTML/CSS/JavaScript/React would be a plusExcellent communication skills and a strong track record of working closely with senior stakeholdersThis will be a hybrid role in central London. If you think it could be a good fit for you, send across your CV immediately or contact Adam Whitehurst at Trust in Soda for more info.
Adam Whitehurst  Adam Whitehurst
London, Greater London, South East, England
Residential Sales Advisors (B2C)
Job Title: Residential Sales Advisors (B2C) Locations: London, Manchester, Birmingham, Leeds, Bradford, Glasgow, Edinburgh or Cardiff Salary: £28,000 base On Target Commission c£28,000 Working Hours: Monday to Friday, 10:30am–7:00pm (field-based role) About the Role Our client is looking for confident, target-driven Residential Sales Advisors to drive brand awareness and sales within service-connected residential buildings. You will be the face of the brand, engaging directly with residents, promoting services, and converting interest into sales. This is a field-based, face-to-face sales role where success comes from energy, resilience, and strong people skills. You’ll maximise every interaction, build rapport with residents, attend building events or meetings where required, distribute promotional materials, educate customers on services, and gather valuable feedback. KPIs:Knock on 100 doors per dayConvert a minimum of 3 sales per dayAs performance improves and you progress through bandings, you may gain access to inbound/web leads and occasional home working (1 day per week, depending on business needs). What You Will Be DoingMeeting or exceeding sales targets and improving conversion ratesCompleting a structured schedule of daily visitsMaximising every customer interactionActing as a brand ambassador at all timesClearly presenting service benefits in an engaging, easy-to-understand wayPromoting product and service advantages over competitorsCollecting customer feedback on brand, pricing, competitors and promotionsWhat We Are Looking ForGood academic recordPrevious experience in a sales roleExperience explaining products or services to customers and tailoring your approachExperience handling customer feedback or complaintsHighly motivated, energetic and resilientComfortable working to targets and KPIsAmbitious and driven to succeed in a performance-based environmentWhy Join Our client is an award-winning provider in its sector with a strong reputation for customer satisfaction and workplace culture. They are committed to doing things differently and delivering a premium customer experience. Benefits include:Competitive salary and uncapped commission potential25 days holiday, increasing annually to a maximum of 35 daysAdditional leave for birthday, moving home, wedding/civil partnership and volunteeringPrivate medical insuranceLife assurance (4x base salary)Pension scheme with employer match up to 4%Retail discount platformEnhanced parental payPartnerships with charitable organisationsThe company is committed to equal opportunities and welcomes applications from all backgrounds.
Robyn LinksRobyn Links
Munich, Bayern, Germany
Sales Development Representative
🚀 Sales Development Representative (SDR) – MedTech📍 Munich Metropolitan Region | Hybrid (3 days office)💰 €55,000 7.5–10% OTEA well-funded Munich-based MedTech scale-up is hiring a Sales Development Representative to support growth in one of the most advanced areas of healthcare technology: digital patient twins for medical devices.The company builds highly realistic virtual patients (v-Patients) using digital twins, advanced analytics, and multi-physics simulations — helping transform how medical devices are developed and tested.This is not a volume SDR role. It’s consultative, technical, and closer to an AE-style sales cycle.🧩 The RoleYou’ll play a key part in driving new business in a small, high-impact commercial team (3 people). There’s no rigid split between SDR and AE work — you’ll be involved across the full sales journey.You will:Identify, prospect, and develop new customer opportunitiesBuild and qualify a strong, high-quality pipelineUse a consultative sales approach to understand complex customer needsSupport the full sales cycle — outreach, discovery, quotations (with technical teams), negotiation, and closingPrepare deeply for customer interactions with research and tailored presentationsBuild long-term relationships with decision-makers and stakeholdersCollaborate closely with leadership, technical, and marketing teamsContribute to account management activitiesResearch target accounts, market trends, competitors, and regulatory updates (FDA, MDR, etc.)Represent the company at industry events and conferences🎯 What They’re Looking For3–4 years’ experience in pre-sales, business development, or similar rolesBackground in healthcare, medtech, or a related technical industry preferredStrong hunter mindset with proven lead generation and closing abilityUnderstanding of structured sales cycles, prospecting, negotiation, and closingConfident communicator and presenter with senior stakeholdersComfortable working independently in a fast-moving scale-upStrong organisational and multitasking skillsExperience with CRM tools (HubSpot preferred)Fluent EnglishMotivated to grow within an international, tech-driven environment⭐ Nice to HaveMedTech exposureB2B enterprise or SME sales experienceExperience with 6–9 month sales cycles and six-figure dealsStrong prospecting and objection-handling skillsStart-up or scale-up backgroundExperience with tools like Hubspot, Apollo, Global Data, or similar🌍 What’s On OfferCareer progression in a high-growth MedTech companySmall, collaborative team with real responsibility from day oneFlexible hybrid workingCompany retreatEquipment providedThis is ideal for someone who wants to move beyond traditional SDR work and get exposure to complex, high-value, technical sales in the medical innovation space.
Robyn LinksRobyn Links
Dublin, County Dublin, Ireland
Senior Business Analyst
Business Analyst – Contract Position - HIRING ASAP Start date: ASAP Duration: 6 Months Location: 2-3 days per week in Dublin office.Rate: €500 - €535 per day ResponsibilitiesRunning workshopsWorking on documentationInteracting with business stakeholders and subject matter experts from a range of Divisions across Revenue to understand and document the current “As Is” VAT business processes including registration, customer service, compliance, risk, and debt collection.Identifying inefficiencies, opportunities for improvement and potential “To Be” processes and solutions.Conducting various workshops with VAT experts to gain understanding of current processes.Identifying business needs and determining solutions to business problems using MOSCOW techniques.Guiding experienced resources in their work.Managing issues and risks affecting the project/team.Maintain and encourage a positive relationship between all team members.Key SkillsPrevious Consulting experience7 years’ minimum experienceLocal market experience preferred.Excellent written and oral communication skills.Learning ability, including integrating information and the ability to judge and to evaluate.The capacity to connect, including working together or teamwork, presentations skills, networking skills and empathy.The capacity to structure, including planning, organising, and simplifying information.Sound grasp of the fundamentals of taxation, from registration through to returns filing and payment options.Requirements / Business Analysis skills to allow effective communication with the business and ensure smooth translation from business requirement to technical requirement.Experience working on engagements with technologies and architectures similar to Revenue’s.Knowledge/experience of delivery methodologies, application development lifecycleand delivery models particularly Agile methodology and its associated processes.Strong analytical and problem-solving skills.Ability to mentor, coach, and support more junior personnel in the role.Experience with Agile, Waterfall and Hybrid Methodologies.Desirable to also have change management experience on large scale transformational projects.RDMRevenue architecture & data sourcesRevenue processes & procedures (e.g. RM procedures)Status reporting and risk/issue management.
Nathan Peters Nathan Peters
London, Greater London, South East, England
Product Marketing Management
Senior Product Marketing ManagerStart Date: ASAPDuration: 12 MonthsLocation: RemoteRate: £450 - £550 per day, on a PAYE ModelProject Summary:We have an opening for an experienced Product Marketing Manager to join Meta on a remote basis as part of the WhatsApp team who are shaping the direction of their market within multiple European Countries.Responsibilities:Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and EngineeringUnderstand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing productsCoordinate cross-functional projects across Meta that build solutions for businesses to ensure that products and solutions are incorporated into the platform in a consistent and strategic mannerEnsure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needsOwn go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioningCoordinate successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scaleThe expertise we are looking for:8 years; experience as a Product Marketing ManagerExperience working with big tech firms , pharma, FMCG mainly focusing on Strategy not so much into creatives and channels.Good communication skills (oral and written)Should be able to hit the ground running immediatelyData Analysis
Nathan Peters Nathan Peters
Greater London, South East, England
Lead Enterprise Partnerships Manager
Enterprise Partnerships Manager💰 £45,000 – £75,000📍 London | Full Time (Onsite)About the CompanyA fast-growing AI-driven SaaS business operating in the UK property and PropTech space. The platform automates core property management workflows across compliance, maintenance, lettings, and tenant support, significantly reducing administrative burden while improving service quality and response times.Built for a regulation-heavy market, the solution helps property and lettings agencies increase capacity, lower costs, and ensure consistent, compliant communication with tenants.Role OverviewWe are hiring a Lead Enterprise Partnerships Manager to help scale the commercial function. This is a senior, hands-on sales role with a clear pathway into a Head of Sales position over the next few years.You will play a key role in shaping sales strategy, driving enterprise revenue, managing complex deal cycles, and gradually taking on leadership responsibility as the team grows.Key ResponsibilitiesDefine and execute the sales strategy to achieve revenue and growth targetsOwn and close complex, high-value enterprise sales opportunitiesBuild and manage senior stakeholder relationships with enterprise clients and partnersContribute to the development of the sales function, processes, and go-to-market strategyTake on people management responsibility as the team scalesCollaborate closely with marketing, product, and operations teamsTrack KPIs, forecasts, and sales performance, reporting to senior leadershipMonitor market trends and competitor activity to inform strategyRepresent the business at industry events and networking opportunitiesRequirements5 years’ experience in senior B2B sales (Enterprise / Partnerships / Sales Lead level)Experience within PropTech, property, real estate, AI, or SaaS strongly preferredProven success managing complex sales cycles and closing high-value dealsExposure to building or scaling sales teamsClear ambition to progress into a Head of Sales roleStrong communication, negotiation, and strategic thinking skillsComfortable using CRM systems (HubSpot preferred)Highly organised and adaptable in a fast-paced environment🚀 If you’re ready to step into a leadership role, shape a sales function, and be part of a high-growth AI business — this is your next move.
Robyn LinksRobyn Links
COMAVE GLOBAL
38
Permanent Hires
SODA Max
Hiring Solution
12
Contract Hires

ComAve was experiencing serious growth and had no talent or HR function. Trust in SODA (part of Trinnovo Group) started with recruiting the HR team and then became the talent function. Setting the strategy for all five of their businesses, we provided a linked ecosystem for talent attraction and management. 

We successfully recruited in 38 roles across Sales, Technology, Engineering, Operations and Marketing, from Junior to C Suite including the COO, across Europe, covering Eastern Europe, Italy, the Netherlands, Spain and France, as well as the UK.

One of the most important requirements to our client was speed of delivery, and the SODA team have delivered every time. Our EHS solution streamlines the recruitment process to secure business-critical hires faster.

Comave Global
Sarah Lee

Lauren made it a great experience!! She understood from minute 1 what I needed and was super quick finding the perfect person. She was always available, answered all my questions and made me and the candidate feel super attended all the time."

Sarah Lee
Sarah Lee
People Director
DELOITTE
57
Key Hires
Trust in SODA has been partnered with Deloitte Ireland for over five years, and in that time, we've made 57 hires across tech and finance roles. Recognising the challenges of Ireland's tech talent market, Deloitte expanded their partnership to include SODA's Contract team. SODA doubled their candidate database within 12 months using a diversity-focused approach, expanding access to a broader talent pool across key areas like software engineering, DevOps, data, cloud, infrastructure, and creative. Leveraging deep industry knowledge, SODA quickly identified niche talent without compromising quality, becoming Deloitte's top-performing agency.
Deloitte
G.NETWORK
32
Critical Hires
G.Network, upgrading London's internet with full-fibre broadband, needed to rapidly scale its team to support its ambitious expansion. Facing the challenges of hyper-growth, they partnered with Trust in SODA to optimize their hiring process. SODA provided a steady talent pipeline of high-quality candidates through dedicated resources, diversity-focused searches, and market insights. Over two years, SODA delivered 32 mission-critical hires across DevOps, Design & Change, Software Engineering, and Infrastructure, enabling G.Network to accelerate its scaling efforts.
G.Network
John Porter

‘Adam, Viki, Gabs and the wider team at Soda have been highly instrumental in enabling our scaling plans over the last few years. They have delivered some high calibre and strategic resources to our business quickly and are always ready to support our needs when required. As a client, I always feel that I have their complete focus and attention. I would highly recommend their services’.’

John Porter
John Porter
Head of Talent Acquisition
GUIDANT GLOBAL
129
Roles Placed
17
Brands Serviced
Guidant Global takes a creative approach to talent management. Having delivered bespoke recruitment solutions to clients all over the globe, Guidant Global is breaking the mould in the MSP, RPO, and SOW markets. To meet mounting demand and alleviate subsequent pressure on candidate pay rates, Guidant Global turned to the team at Trust in SODA to deliver complex hiring projects to their end clients. To date, the SODA squad have provided talent solutions across technology and enablement for seventeen of Guidant Global’s customers, including Dyson, Burberry, Pfizer, The AA, and Novartis. The seamless integration of Trust in SODA’s permanent and contract teams has created dependable hiring coverage across DevOps, Software Engineering, Cloud and Infrastructure, Data, and Creative roles.
Guidant Global
David Miranda

Trinnovo Group is a valued and trusted partner in our never-ending quest to find talent. 

David Miranda
David Miranda
Talent Consultant
VIRTASANT
1.8:1
CV to Interview
4
Permanent Hires
UK, EU & USA
Locations Supported

Virtasant are a global, diverse team of cloud experts building the next generation of cloud solutions. They believe that the public cloud is the future of computing, and that if leveraged to its full potential, can help organizations unleash tremendous possibilities.

Virtasant reached out to us after running a Google search for boutique / niche recruitment agencies. They were looking to hire a Director of Client Services in the EU and didn't have the brand or presence in the EU and needed a high quality candidate, quickly. After successful completion of this assignment, we were then asked to recruit for their Director of Client Services in the USA, and have since supported them with a Head of Talent role and Tech Sales roles. 

We provided them a detailed market map of equivalent consultancies that were scaling, providing a huge amount of competitor analysis that they did not have the local knowledge of. 

 

 

 

Virtasant
Michael Kearns

Oliver did an amazing job on our introduction call - to be honest I'm generally unimpressed with recruiting firms but Oliver quickly understood our priorities and was highly responsive."

Michael Kearns
Michael Kearns
CEO

MEET THE TEAM

Ryan Hill

Managing Director, SODA

Ryan Jones

Associate Director - US

Nathan Peters

Team Lead & Senior Contract Recruitment Consultant

Georgina Nettleton

Senior Recruitment Consultant

Jacques Dondoua

Senior Consultant - GTM