Go to Market

From Strategy to Sustainable Growth – Expert Go-To-Market Recruitment for Sales, Product, & Marketing Teams

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You've poured your time and energy into building an incredible product. Now it's time to get it in front of the right people. Whether you're building a market-launch strategy or expanding into new territories, you'll need a dependable Go-to-Market team to realise your vision. 

This means finding people who can: 

  • Develop and deliver product strategies that scale with your business
  • Read your market like a second language
  • Identify and open customer segments in new geographies
  • Differentiate your brand in a sea of competitors
  • Discover your product/market fit
  • Build revenue engines that maintain momentum

At Trust in SODA, we're here to find those people for you. Our go-to-market recruitment specialists have the network and know-how to return the speed and precision to your hiring process, so you're not stuck watching critical roles go unfilled. 

We know it’s difficult to find the right people in fast-moving, highly uncertain markets. Between an influx of applications and tight deadlines, pinpointing your person is harder than ever.

That’s why we’ve been building a global community of sales, product, and marketing talent for over a decade. It’s this network that’s helped us fill more than 2000 roles for over 500 businesses, from ambitious start-ups to some of the world’s biggest brands.

Our reach is global, with on-the-ground expertise in the UK, US, Ireland, Switzerland, and Germany, supporting appointments at all levels, from C-suite leadership to go-to-market strategy consultants.

For candidates, that means you get unparalleled access to exceptional go-to-market jobs, careers that give you the chance to make an impact. Whether that’s guiding market launches, scaling products globally, or working at the forefront of technological innovation, we can connect you with opportunities that are often shared exclusively with Trust in SODA.

Ready to Make Your Next Move?

Whether you’re hoping to hire your next go-to-market specialist or you’re looking to start a rewarding new career, Trust in SODA can help you get there. Let us know what you need, and one of our consultants will get back to you as soon as possible: enquire.

LIVE JOBS

London Arena, Greater London, South East, England
Brand and Content Manager
A fast-growing technology business that develops advanced machine learning solutions for enterprise clients. They operate within financial and professional services and prioritise technical quality, reliability, and premium product storytelling. The culture is built around high ownership, fast execution, and strong creative standards. Work Arrangement: This role is fully onsite in the London office, five days per week. The team works closely and moves quickly, so in-person collaboration is essential. Role Overview We are looking for a hands-on content creator with 2–3 years of experience who can run content projects independently. This is not an entry-level role. The ideal candidate can produce polished, professional content and thrive in a fast-paced and technical environment. Ideal BackgroundExperience in content marketing or creative production within high-quality startups, B2B SaaS companies, or established creative agenciesA portfolio that includes content for technology, fintech, consulting, or enterprise audiencesA track record of producing credible and premium contentKey Responsibilities End-to-End Content OwnershipLead the full process of content production including writing, video creation, founder storytelling, product narratives, and content repurposing for LinkedIn, the company website, and launch campaignsProject and Workflow CoordinationManage content workflows including planning, scheduling, shoots, and deadlinesCoordinate with freelancers, designers, editors, and internal teams to deliver content quickly and to a high standardCreative ExecutionAct as a hands-on creator who is comfortable filming, editing, writing, and producing assets at speedTurn initial ideas into complete and high-quality pieces of content with minimal supervisionEditorial Quality and StandardsApply strong editorial instincts and maintain high creative standardsProduce content that feels credible and polished for enterprise financial institutionsSignals of QualityA portfolio is requiredCandidates should provide examples of written content, videos, campaigns, or other creative work they personally produced from start to finish
Georgina NettletonGeorgina Nettleton
Greater London, South East, England
Senior Public Affairs Media Manager – HIRING ASAP
Senior Media Manager – HIRING ASAP Start Date: ASAPDuration: 12 MonthsLocation: 3 days in London per week, 2 days remote workingRate: £375 - £475 per day, on a PAYE ModelSummaryOur client is seeking a SeniorMedia Manager to join the company’s Global Media Team as part of the Public Affairs vertical. This is a critical role responsible for defining clear media strategies, planning, and driving perfect execution to reach key audiences on, as well as influencing long-term strategy and solutions aligned to core business and team objectives. In this role you will collaborate closely with internal Marketing, Insights, Decision Science, Creative, Policy & Comms, and external agency teams to devise and execute sophisticated issue campaigns that communicate our clients’ brand narrative through strategic, data-driven, and innovative paid media strategies. The ideal candidate is a trusted leader with deep media expertise across channels, is able to identify white space opportunities for long-term growth and can effectively influence and build alignment across multiple teams to implement the most impactful solutions. You are constantly curious about what’s influencing elite audiences - in marketing and media trends, and in what drives people to action. You are someone who can build strong partnerships with colleagues, translate goals into successful, integrated, data-driven programs, and navigate the intersection of multiple channels and media partners. Most importantly, you should thrive in a fast-paced, dynamic, results-driven environment.  Responsibilities:Develop measurable media strategies and plans, ensuring they are grounded in clear objectives and audience insights and deliver demonstrable business outcomes.Leverage quantitative and qualitative insights to define and influence audience, media strategy, and inform tactical planning, execution, and optimization.Shape the team’s strategic point of view on media, measurement, and industry innovation, leading the development of strategic POVs on relevant topics with clear business application and impact.Build strong working relationships and drive influence with cross-functional partners across marketing, decision science, insights & creative teams to develop fully integrated work and design custom media activations that deliver brand and product narrative in unexpected ways.Lead and oversee multiple, simultaneous media workstreams and flawless campaign planning & execution, including substantial budget management for complex, multi-market international campaigns.Requisition Intake Form EMEALead the relationship with the regional external media agencies and partner with central foundational media teams to drive cohesive media planning and execution around the globe.Strategically leverage data and insights to inform audience and media strategies, drive on-going optimization, and oversee the smooth running of execution, proactively troubleshooting potential roadblocks.Analyze campaign media performance against KPIs to deriveThe expertise we are looking for:Media Strategy and PlanningPaid Media backgroundIndustry Background: Big Technology (must have)Managing Pace and Rigour, data centric and media strategyBeing able to manage multiple stakeholders.Having the Media rigour and fundamentalsWorking with different teams
Nathan Peters Nathan Peters
London, Greater London, South East, England
Client Solutions Manager
Client Solutions Manager – HIRING ASAP Start Date: ASAPDuration: 9 MonthsLocation: Hybrid working in the London officeRate: £250 - £400 per day PAYE Education / ExperienceProven experience in client management, digital marketing, or advertising (minimum 3 years preferred).Strong analytical skills and proficiency in data-driven decision making.Excellent communication and interpersonal abilities.Ability to work independently and manage multiple projects simultaneously.Familiarity with Meta’s advertising platforms and tools is a plus.Must Haves SkillsStrong understanding of advertising media, particularly digital marketingMedia planning and buying.Data analytics for performance measurement.Bonus SkillsTelco experience (beneficial).Account manager or director level profile preference.Major AccountabilitiesServe as the primary point of contact for clients, providing expert guidance on Meta’s advertising solutions.Develop and execute client strategies to maximize campaign performance and ROI.Collaborate with cross-functional teams to ensure seamless delivery of client projects.Analyze data and generate actionable insights to drive client success.Maintain up-to-date knowledge of Meta’s products, policies, and industry trends.Ensure compliance with all relevant regulations and Meta’s internal policies
Nathan Peters Nathan Peters
Greater London, South East, England
Business Architect
Business Architect – Digital Transformation | Consulting Opportunity - Remote FirstI am partnered with one of the World’s Top Tech Consultancies who are currently working with many of the biggest names in the Private and Public Sector.  They have just won a couple of exciting new projects and are looking for a Business Architect to join their team and assist with the continued scaling and optimisation of these.If you thrive at the intersection of strategy, technology, design, and AI and you are passionate about shaping the future of digital business, this role offers the perfect platform to make a meaningful impact.What You’ll DoDefine digital strategies, value propositions, and future‑ready operating modelsShape AI‑enabled transformation with a human‑centred, sustainable approachApply Agile and Design Thinking across discovery, design, and deliveryBuild strong client relationships and contribute to business developmentWhat We’re Looking ForExperience in business architecture (BA/EA, Senior BA, Product Owner/Manager)Background in technology‑enabled transformationAbility to engage confidently with technical teamsConsulting experience and eligibility for SC clearancePre-Sales/RFI ExperienceWhy Join? You’ll work in a vibrant consulting environment with multidisciplinary experts, driving transformative outcomes for both public and private sector clients—while growing your own expertise through development, thought leadership, and hands‑on innovation.If this sounds like the next exciting step in your career, drop your CV across or contact Adam Whitehurst at Trust in Soda for more info.
Adam Whitehurst  Adam Whitehurst
Dublin, County Dublin, Ireland
Legal Lead
URGENT HIRE: Legal LeadStart Date: ASAPDuration: 12 monthsLocation: Remote UK and IrelandPay rate: €150 - €180 per dayAbout the RoleWe are seeking a seasoned legal professional with strong expertise in labor law, procurement frameworks, and ideally AI and digital technology implementations. The role will serve as the primary legal advisor for External Workforce Management, ensuring global and local compliance, supporting policy design, and guiding the implementation of AI-enabled tools related to worker classification, sourcing, and HR decision-making.This role will work cross functionally with P&O, Procurement, Legal, IT, and senior business stakeholders to reduce risk, enhance compliance, and support the global rollout of integrated workforce and AI solutions. The position directly addresses the need identified in internal EWM governance for a dedicated legal resource to drive decisions and streamline escalations.Key ResponsibilitiesLegal Strategy & Advisory (External Workforce)Act as the primary legal advisor on all External Workforce topics, including classification, co employment risk, tenure rules, and country-specific restrictions.Advise on the legal implications of workforce solutions and EWM policy design in partnership with P&O, Legal, and Procurement.Ensure adherence to local labor laws, regulatory updates, and audit requirements across global operations.Support the development, update, and maintenance of global and local EWM compliance frameworks. Procurement & ContractingOversee legal input for supplier agreements, contracting templates, and negotiation guidance for external workforce providers.Partner with Procurement to ensure compliance in the source-to-contract lifecycle, including supplier governance, pricing discussions, umbrella agreements, and commercial escalations.Ensure contract language is aligned with worker classification and regulatory requirements. AI & HR Technology ImplementationProvide legal oversight on the use of AI models in worker classification, sourcing, or HR workflows—particularly where AI improves accuracy or decision-making (e.g., classification models improving up to 95%).Assess compliance risks related to AI usage (GDPR, discrimination, transparency, explainability).Guide design governance, policy updates, and change management related to AI-enabled HR tools.Cross-Functional Governance & Stakeholder ManagementServe as a standing member in consultation forums, SteerCos, and HR/Legal alignment meetings related to External Workforce and AI implementation.Act as escalation point for country audits, worker classification issues, or policy deviation requests.Partner closely with P&O, Legal, Procurement, Finance, IT, and TalentFlex operational teams to ensure smooth global rollout.Risk Management, Audits & Operational ExcellenceIdentify, mitigate, and document legal risks related to EWM operations and AI deployment.Support global/local audits and risk assessments; lead alignment on remediation actions.Contribute to operational excellence by reducing delays associated with fragmented legal support and improving decision-making efficiency.Required QualificationsEducation & ExpertiseMaster’s degree in Law; specialization in labor/employment law strongly preferred.7 years of legal experience in labor law, employment regulations, or external workforce governance (in-house or law firm).Solid understanding of procurement-related contracting and commercial negotiations.Technical & Functional SkillsProven ability to assess regulatory implications of HR and workforce policies.Experience with AI implementation (ethical, legal, compliance aspects) preferred.Strong understanding of global labor regulations and cross-border engagement complexities.Excellent ability to translate legal concepts into operational guidance for HR and business teams.Soft SkillsStrong stakeholder management; ability to influence without authority across global teams.Outstanding communication skills and ability to simplify complex legal topics for non-lawyers.Analytical mindset; ability to balance compliance with business needs.Structured, organized, and able to manage multiple priorities in parallel.
Nokwanda KhanyileNokwanda Khanyile
London, Greater London, South East, England
Brand Manager
Content Brand Manager – HIRING ASAP Start Date: ASAPDuration: 12 MonthsLocation: Hybrid working in the London officeRate: £200 - £300 per day outside IR35Education / ExperienceFirm understanding of the regulatory environment in marketing to HCPs.Demonstrated strong skills in oral and written communication, project management.Highly collaborative, ability to interact and partner with Agencies of choice.Able to manage multiple and complex processes at the same time.Embraces a collaborative approach; thrives working closely with stakeholders to make sure their needs are. addressed and delivered on time.Able to manage a complexity, tasks, and interdependencies within timelines.Well organized & proactive to make sure things progress according to the plan.Must Haves SkillsExperience as brand manager in pharmaceutical company.Firm understanding of the regulatory environment in marketing promotional content to HCPs.Demonstrated strong skills in oral and written communication, project management.Highly collaborative, ability to interact and partner with Agencies of choice.Native Italian speakingFluent EnglishRole PurposeNovartis’ ambition is to be a recognized leader in customer experience and engagement. The CE&E IMI team aims to design and deliver intentional, impactful customer experiences for HCPs and patients through integrated engagements and solutions.This role is part of the Customer Experience, Content & Partnerships Excellence team of the CE&E, IMI organization - a team of innovative, passionate talent focused on designing and deploying personalized and outcome-oriented customer experiences grounded in deep insights and human-centered design.The Content Adaptation Manager role will work closely with Agency of choice to deliver quality creative adaptations of centrally created content (driven by CX Strategy& Design team) based on a clear input coming from CX Engagement & Channels team members who will work with countries on Engagement Plan per brand.The Content Adaptation Manager will be also in charge of a process on the line between CX.Major AccountabilitiesWork with Cx Engagement & Activation Director and Agency to understand a customer journey and content plan to work with Agency on creative adaptation of centrally delivered assets – this can mean existing content adaptation or/and creation of channel specific content from scratch based on Cx Strategy & Design Master Asset story.Brief Content Hub Production Team on content production and manage the rounds of changes with Asset OwnerSupport adaptation of above market content to local label requirements to ensure content is compliant and ready for execution in markets.Support content tracking management and demand forecasting and prioritization process with Content Hub to ensure timely executions.Work together with Content Hub and Cx Activation Director to agree on engagement plan delivery via localization.
Nathan Peters Nathan Peters
Dublin, County Dublin, Ireland
Instructional Designer / Content Designer
Hiring ASAP - Instructional Designer / Content Designer Start Date: ASAPDuration: Initial 3 monthsLocation: Merrion Road, Elm Park, Dublin: 3 days per weekPay rate: €300 – €400 per day Role PurposeOur team has an exciting opportunity available for an Instructional Designer / Content Designer / Learning Content Developer (or similar) to join the BSI Learning Team at Novartis, International.The ideal candidate should have a background and experience in developing learning curricula and materials across a variety of formats (i.e., print, online, and assessments) – preferably within a large matrixed organization.Within a globally distributed consulting team, the right candidate will be expected to collaborate on projects with SMEs and Key Stakeholders. Working with these groups, they will need to surface, analyse, and implement learning needs, goals, objectives, outcomes, assessment criteria and methods.The candidate will need to be knowledgeable in learning theory and experienced in the application of learning models and processes (e.g., ADDIE, VARK, etc.). They will also need to recognize how and when to be pragmatic and flexible in the design and delivery of learning solutions in the context of large change initiatives and/or workforce transformation processes. Major AccountabilitiesLead and act as first point of contact for all project related Instructional Design (ID) targets, objectives, tasks, and activities.Support other project leadership roles in the wider management of resources, targets, objectives, and tasks.Coordinate with SMEs, key stakeholders, and the wider team to surface the business needs/problems; identify resulting learning needs, learning participants’ profiles, and any learning evaluation / assessment methods and criteria to implement as part of any subsequent learning solutions.Work with the SMEs, Key Stakeholders, and wider team to coordinate the learning solution design, development, implementation, and evaluation phases.Lead and work in partnership with Multimedia Developers / Graphic Designers and AI Agents in the design and development of storyboards, simulations, e-learning, and other types of learning content/resources.Lead and work in partnership with training delivery experts (e.g., coaches / facilitators) in the development of in-room training, live-online training, physical and printable learning content/resources.Drive best practices and process improvements within learning projects and across the wider team and organization.Ensure real / case studies are embedded in training resources and programs (for example, commercial operations field force interactions, decision-making sciences, data insights and analytics, etc.).Education / Experience3 years Instructional/Content Design experience (with/within a similar type of large matrixed style organization).Otherwise, 5 years Instructional/Content Design experience.Proven experience working remotely and in on-site locations is crucial.Experienced at conducting learning needs analysis and implementing subsequent learning solutions and methods of assessment.Thorough experience designing and implementing online and printable learning resources.Excellent communication skills.Experience in performing quality reviews and quality checks.Experience in designing and implementing online learning assessments.Thorough experience with learning tools, applications, and standards, for example, Microsoft Office (PowerPoint & Word), HTML, SCORM, and VLEs/LMSs.3 – 5 Must Haves / Skills / Area of Expertise:Lead and act as first point of contact for all project related Instructional Design targets, objectives, tasks, and activities.Lead in the design and development of storyboards, simulations, e-learning, and other types of learning content/resources.5 years Instructional/Content Design experience in a large matrix organisation
Nokwanda KhanyileNokwanda Khanyile
Dublin, County Dublin, Ireland
Instructional Designer / Content Designer
Hiring ASAP - Instructional Designer / Content Designer Start Date: ASAPDuration: Initial 3 monthsLocation: Merrion Road, Elm Park, Dublin: 3 days per weekPay rate: €300 – €400 per day Role PurposeOur team has an exciting opportunity available for an Instructional Designer / Content Designer / Learning Content Developer (or similar) to join the BSI Learning Team at Novartis, International.The ideal candidate should have a background and experience in developing learning curricula and materials across a variety of formats (i.e., print, online, and assessments) – preferably within a large matrixed organization.Within a globally distributed consulting team, the right candidate will be expected to collaborate on projects with SMEs and Key Stakeholders. Working with these groups, they will need to surface, analyse, and implement learning needs, goals, objectives, outcomes, assessment criteria and methods.The candidate will need to be knowledgeable in learning theory and experienced in the application of learning models and processes (e.g., ADDIE, VARK, etc.). They will also need to recognize how and when to be pragmatic and flexible in the design and delivery of learning solutions in the context of large change initiatives and/or workforce transformation processes. Major AccountabilitiesLead and act as first point of contact for all project related Instructional Design (ID) targets, objectives, tasks, and activities.Support other project leadership roles in the wider management of resources, targets, objectives, and tasks.Coordinate with SMEs, key stakeholders, and the wider team to surface the business needs/problems; identify resulting learning needs, learning participants’ profiles, and any learning evaluation / assessment methods and criteria to implement as part of any subsequent learning solutions.Work with the SMEs, Key Stakeholders, and wider team to coordinate the learning solution design, development, implementation, and evaluation phases.Lead and work in partnership with Multimedia Developers / Graphic Designers and AI Agents in the design and development of storyboards, simulations, e-learning, and other types of learning content/resources.Lead and work in partnership with training delivery experts (e.g., coaches / facilitators) in the development of in-room training, live-online training, physical and printable learning content/resources.Drive best practices and process improvements within learning projects and across the wider team and organization.Ensure real / case studies are embedded in training resources and programs (for example, commercial operations field force interactions, decision-making sciences, data insights and analytics, etc.).Education / Experience3 years Instructional/Content Design experience (with/within a similar type of large matrixed style organization).Otherwise, 5 years Instructional/Content Design experience.Proven experience working remotely and in on-site locations is crucial.Experienced at conducting learning needs analysis and implementing subsequent learning solutions and methods of assessment.Thorough experience designing and implementing online and printable learning resources.Excellent communication skills.Experience in performing quality reviews and quality checks.Experience in designing and implementing online learning assessments.Thorough experience with learning tools, applications, and standards, for example, Microsoft Office (PowerPoint & Word), HTML, SCORM, and VLEs/LMSs.3 – 5 Must Haves / Skills / Area of Expertise:Lead and act as first point of contact for all project related Instructional Design targets, objectives, tasks, and activities.Lead in the design and development of storyboards, simulations, e-learning, and other types of learning content/resources.5 years Instructional/Content Design experience in a large matrix organisation
Nokwanda KhanyileNokwanda Khanyile
COMAVE GLOBAL
38
Permanent Hires
SODA Max
Hiring Solution
12
Contract Hires

ComAve was experiencing serious growth and had no talent or HR function. Trust in SODA (part of Trinnovo Group) started with recruiting the HR team and then became the talent function. Setting the strategy for all five of their businesses, we provided a linked ecosystem for talent attraction and management. 

We successfully recruited in 38 roles across Sales, Technology, Engineering, Operations and Marketing, from Junior to C Suite including the COO, across Europe, covering Eastern Europe, Italy, the Netherlands, Spain and France, as well as the UK.

One of the most important requirements to our client was speed of delivery, and the SODA team have delivered every time. Our EHS solution streamlines the recruitment process to secure business-critical hires faster.

Comave Global
Sarah Lee

Lauren made it a great experience!! She understood from minute 1 what I needed and was super quick finding the perfect person. She was always available, answered all my questions and made me and the candidate feel super attended all the time."

Sarah Lee
Sarah Lee
People Director
DELOITTE
57
Key Hires
Trust in SODA has been partnered with Deloitte Ireland for over five years, and in that time, we've made 57 hires across tech and finance roles. Recognising the challenges of Ireland's tech talent market, Deloitte expanded their partnership to include SODA's Contract team. SODA doubled their candidate database within 12 months using a diversity-focused approach, expanding access to a broader talent pool across key areas like software engineering, DevOps, data, cloud, infrastructure, and creative. Leveraging deep industry knowledge, SODA quickly identified niche talent without compromising quality, becoming Deloitte's top-performing agency.
Deloitte
G.NETWORK
32
Critical Hires
G.Network, upgrading London's internet with full-fibre broadband, needed to rapidly scale its team to support its ambitious expansion. Facing the challenges of hyper-growth, they partnered with Trust in SODA to optimize their hiring process. SODA provided a steady talent pipeline of high-quality candidates through dedicated resources, diversity-focused searches, and market insights. Over two years, SODA delivered 32 mission-critical hires across DevOps, Design & Change, Software Engineering, and Infrastructure, enabling G.Network to accelerate its scaling efforts.
G.Network
John Porter

‘Adam, Viki, Gabs and the wider team at Soda have been highly instrumental in enabling our scaling plans over the last few years. They have delivered some high calibre and strategic resources to our business quickly and are always ready to support our needs when required. As a client, I always feel that I have their complete focus and attention. I would highly recommend their services’.’

John Porter
John Porter
Head of Talent Acquisition
GUIDANT GLOBAL
129
Roles Placed
17
Brands Serviced
Guidant Global takes a creative approach to talent management. Having delivered bespoke recruitment solutions to clients all over the globe, Guidant Global is breaking the mould in the MSP, RPO, and SOW markets. To meet mounting demand and alleviate subsequent pressure on candidate pay rates, Guidant Global turned to the team at Trust in SODA to deliver complex hiring projects to their end clients. To date, the SODA squad have provided talent solutions across technology and enablement for seventeen of Guidant Global’s customers, including Dyson, Burberry, Pfizer, The AA, and Novartis. The seamless integration of Trust in SODA’s permanent and contract teams has created dependable hiring coverage across DevOps, Software Engineering, Cloud and Infrastructure, Data, and Creative roles.
Guidant Global
David Miranda

Trinnovo Group is a valued and trusted partner in our never-ending quest to find talent. 

David Miranda
David Miranda
Talent Consultant
VIRTASANT
1.8:1
CV to Interview
4
Permanent Hires
UK, EU & USA
Locations Supported

Virtasant are a global, diverse team of cloud experts building the next generation of cloud solutions. They believe that the public cloud is the future of computing, and that if leveraged to its full potential, can help organizations unleash tremendous possibilities.

Virtasant reached out to us after running a Google search for boutique / niche recruitment agencies. They were looking to hire a Director of Client Services in the EU and didn't have the brand or presence in the EU and needed a high quality candidate, quickly. After successful completion of this assignment, we were then asked to recruit for their Director of Client Services in the USA, and have since supported them with a Head of Talent role and Tech Sales roles. 

We provided them a detailed market map of equivalent consultancies that were scaling, providing a huge amount of competitor analysis that they did not have the local knowledge of. 

 

 

 

Virtasant
Michael Kearns

Oliver did an amazing job on our introduction call - to be honest I'm generally unimpressed with recruiting firms but Oliver quickly understood our priorities and was highly responsive."

Michael Kearns
Michael Kearns
CEO

MEET THE TEAM

Ryan Hill

Managing Director, SODA

Ryan Jones

Associate Director - US

Nathan Peters

Team Lead & Senior Contract Recruitment Consultant

Georgina Nettleton

Senior Recruitment Consultant

Jacques Dondoua

Senior Consultant - GTM