Go to Market

From Strategy to Sustainable Growth – Expert Go-To-Market Recruitment for Sales, Product, & Marketing Teams

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You've poured your time and energy into building an incredible product. Now it's time to get it in front of the right people. Whether you're building a market-launch strategy or expanding into new territories, you'll need a dependable Go-to-Market team to realise your vision. 

This means finding people who can: 

  • Develop and deliver product strategies that scale with your business
  • Read your market like a second language
  • Identify and open customer segments in new geographies
  • Differentiate your brand in a sea of competitors
  • Discover your product/market fit
  • Build revenue engines that maintain momentum

At Trust in SODA, we're here to find those people for you. Our go-to-market recruitment specialists have the network and know-how to return the speed and precision to your hiring process, so you're not stuck watching critical roles go unfilled. 

We know it’s difficult to find the right people in fast-moving, highly uncertain markets. Between an influx of applications and tight deadlines, pinpointing your person is harder than ever.

That’s why we’ve been building a global community of sales, product, and marketing talent for over a decade. It’s this network that’s helped us fill more than 2000 roles for over 500 businesses, from ambitious start-ups to some of the world’s biggest brands.

Our reach is global, with on-the-ground expertise in the UK, US, Ireland, Switzerland, and Germany, supporting appointments at all levels, from C-suite leadership to go-to-market strategy consultants.

For candidates, that means you get unparalleled access to exceptional go-to-market jobs, careers that give you the chance to make an impact. Whether that’s guiding market launches, scaling products globally, or working at the forefront of technological innovation, we can connect you with opportunities that are often shared exclusively with Trust in SODA.

Ready to Make Your Next Move?

Whether you’re hoping to hire your next go-to-market specialist or you’re looking to start a rewarding new career, Trust in SODA can help you get there. Let us know what you need, and one of our consultants will get back to you as soon as possible: enquire.

LIVE JOBS

London, Greater London, South East, England
Media Solutions Lead
Role: Media Solutions Lead, Advanced TV (ATV) Location: London, UK An exciting opportunity has arisen for a Media Solutions Lead to spearhead the growth of ATV solutions across the EMEA region. This newly created position is responsible for driving product and partnership strategies with a focus on CTV and cross-screen planning, activation, and measurement. The successful candidate will work closely with product, commercial, and trading teams to operationalise partnerships with ACR data providers, TV OEMs, and measurement solutions, bringing innovative media solutions to market. Key Responsibilities Media Solutions StrategyOwns and drives the localisation of the ATV product roadmap, collaborating with global product leaders to identify areas for growth and innovation in the EMEA market.Influences the development of global ATV capabilities, including TV planning solutions, to maximise commercial impact across the region.Researches the TV and measurement ecosystem, mapping local EMEA partner capabilities to solution gaps and identifying investment priorities.Coordinates and leads exploratory data analysis projects (EDAs) with global centres of excellence to evaluate and onboard new or updated data partnerships.Scopes and delivers proof of concepts across the full campaign lifecycle—planning, activation, optimisation, measurement, and reporting.Partnership Management & External EngagementManages relationships with key EMEA ATV partners across ACR/data, publishers, and measurement companies, acting as the leading voice of the region.Identifies and negotiates strategic partnerships to secure competitive advantage in ATV.Oversees partner onboarding, from contracting and integration through to outlining growth opportunities.Analyses adoption trends and surfaces insights that enhance the commercial value of partnerships and improve outcomes for clients and teams.Represents the ATV solution in the UK market at industry events and forums.Internal Collaboration & Go-to-MarketCollaborates with global product teams to integrate EMEA ATV solutions into the wider platform ecosystem.Owns the UK ATV go-to-market (GTM) strategy, shaping positioning and messaging for different client segments.Contributes to the development of internal playbooks, training resources, and marketing collateral for ATV-related solutions.Candidate ProfileA minimum of 5 years’ experience in programmatic advertising, media strategy, or partnerships within TV, CTV, or data-focused roles.Strong knowledge of the EMEA ATV landscape (ACR, MVPDs, OEMs, measurement).Strategic thinker with advanced data literacy.Strong communicator and organiser, capable of managing multiple workstreams cross-functionally.Experienced in leading EDAs, defining client use cases, and collaborating with data analysts and scientists.Comfortable engaging with emerging technologies such as APIs, data science, machine learning, and AI.Collaborative team player with a proactive and growth-oriented mindset. BenefitsHybrid working environmentComprehensive onboarding and trainingInternal and global mobility opportunitiesCompetitive healthcare benefitsBonus and performance incentivesGenerous PTO and paid parental leave, plus additional cultural or inclusion leaveEmployee resource groups that connect teams and support communities The employer is proud to be an equal opportunity workplace. Diversity and inclusion are embedded in the culture, ensuring all employees feel a sense of belonging and have the opportunity to thrive.
Robyn LinksRobyn Links
London, Greater London, South East, England
Marketing and Communications Executive
Marketing & Communications Executive 📍 London (Hybrid – 3 days per week in office) | 💼 Permanent | 🕒 Full-time About the Company The organisation is a young, innovative, yet well-established finance company that supports entrepreneurs and SMEs in accessing the funding needed to grow. Recognised in the FT1000 Fastest Growing Companies in Europe for three consecutive years (2022–2024), its rapid expansion has been driven by a commitment to exceptional service and flexible finance solutions. By empowering businesses with tailored financial support, the company helps them to realise their potential—to grow, prosper and flourish. The Opportunity The organisation is seeking a bright and creative Marketing & Communications Executive to join its team. This role provides the opportunity to work closely with senior stakeholders, both internally and externally, while developing a career in marketing and communications. The ideal candidate will be an enthusiastic self-starter, bringing fresh ideas, a passion for effective messaging, and a focus on results. Key ResponsibilitiesSupport the Communications Manager in developing communications strategy and planning messaging.Plan, drive, and execute social media campaigns to promote the brand and strategic initiatives.Create compelling copy and design content for internal communications, including presentations and intranet updates.Manage and develop content across digital channels (social, email, web) and report on performance.Design creative content aligned with brand guidelines for digital and external communications.Monitor and update the company website with fresh content, news, case studies, and new starter features.Support the launch and marketing of new business initiatives and campaigns.About YouCreative thinker with the ability to generate new ideas.1–2 years’ experience in a business environment.Skilled in design and visual concept creation.Confident using Canva and Adobe Creative Suite.Excellent written and verbal communication skills.Strong storytelling and brand development ability.High attention to detail with a drive for quality.Experience in stakeholder management.Flexible, proactive, and eager to learn.Able to work from the London office at least 3 days a week.Desirable ExtrasPrevious experience in a marketing and/or communications role.Proven success in delivering a marketing or communications campaign.Why Join? The company places people at the heart of everything it does. Applications are welcomed from all backgrounds, abilities, beliefs, and identities. Diversity of perspective is valued, and inclusive, supportive teams are actively fostered. Employees are encouraged to grow their careers, share ideas, and contribute to shaping the organisation’s future journey. Call Settings Override To From Record Yes No Always use these settings
Robyn LinksRobyn Links
Dublin, County Dublin, Ireland
Pre-Sales Solution Consultant
Pre-Sales Solution ConsultantWe've just had a great opportunity go live with one of our SaaS clients. They're a successful local business who have been consistently expanding over the last few years and they're looking for a new hire on their pre-sales team. This is an ideal opportunity for someone looking to build a career in the pre-sales space with the chance to join a business that will offer them a clear career progression path and invest in helping them move up within the business. You'll be working 1 to 1 with an experienced pre-sales Solution Architect, benefiting from their experience and partnering with them on client demos and presentations. They are happy to be flexible on the level of technical experience required as the person will have excellent support around them to quickly learn and progress technically. Essential Profile Requirements: Fluent professional English communication is absolutely essential2-3 years experience in a similar role in a tech focused business (SaaS sector would be a big plus)Bachelor's degreeTender experience (even if just in a support role of the tender process)Experience with Demos, even if more on the product side, it is vital you have previous experience of Demos with customersExcellent written EnglishExcellent communicator comfortable presenting face to face with customersWhile previous Sales experience would be extremely value, we can consider applicants without a SaaS sales background as long as you are bringing excellent customer-facing experience, in consulting for example. If you think this role fits you well, send across your CV immediately or contact Adam Whitehurst at Trust in Soda for more info.
Adam Whitehurst  Adam Whitehurst
Dresden, Sachsen, Germany
Account Executive
We’ve partnered with a global leader in supply chain digitalization and AI innovation to help them find their next Enterprise Account Executive. Their team is expanding with new topics, new talent, and exciting growth opportunities. This role is based at their headquarters near Munich (Hallbergmoos).Why join?Be part of a company backed by leading global manufacturing groups.Work with a world-leading supply chain collaboration platform used by major international players.Shape the future of supply chains with cutting-edge AI solutions.Thrive in a culture that blends start-up mindset with stability.What you’ll doOwn the full end-to-end sales cycle – from first contact to closing.Use AI-powered tools to drive market research, lead generation, and win rates.Apply MEDDIC/MEDICC methodology to build a reliable, predictable pipeline.Collaborate with SDRs, Marketing, and Product on campaigns and GTM strategies.Help launch next-gen AI products into new markets.What sets you apartYou’re an AI native – curious, hands-on, and always testing new tools.You know supply chains and have experience in SaaS or consulting.You’re a quota-hitting SaaS sales professional with 5 years’ experience.You live and breathe MEDDIC/MEDICC and use it to consistently win.You speak German fluently
Tiisetso RichardsTiisetso Richards
Greater London, South East, England
Service Designer
💼 Service Designer (SC Cleared)👔 Consultancy📍 London💵 £45-55K  Do you want to work for one of the country's top consultancies on some brand new high profile digital transformations?  Do you want to get rapidly accredited (Google, Microsoft, Nielson Norman, Agile) for free whilst also using these skills commercially too?  I am partnered with one of the World’s Top Tech Consultancies who are currently working with many of the biggest names in the Private and Public Sector.  They have just won a couple of exciting new projects and are looking for a Service Designer to join their team and assist with the continued scaling and optimisation of these.   Their ideal candidate would have good knowledge and experience within:Service Design Process (artefacts, outputs)User-Centricity (journeys, personas)Service Architecture (blueprints, concepts)Government Digital Service (GDS)Agile/Scrum Environment In return they would be offeringFree Certification Scheme (plus company time to study and sit exams)Uncapped Progressions (just hit the criteria and you will continually climb the ranks)Travel expenses to client siteUp to 10% combined pensionPrivate MedicalFlexi Benefits (Life Assurance, GIP, Dental etc.)Hybrid Working (wfh 3 days p/w)Plus more!If you’re passionate about Service Design and keen to work on some really exciting projects in a client-facing capacity then please apply right away!
Adam BrinkleyAdam Brinkley
County Dublin, Ireland
Product Manager
Product ManagerWe've had a brand new role just go live with a North Dublin based software company who are one of the global leaders in their niche sector. We've worked with them for a number of years and they've been consistently expanding, opening new offices in the US and Australia in the past 12 months. They're currently looking for a new Product Manager to own key areas of their platform and be heavily involved with the roadmap and execution of their product strategy. Skills & Experience Required: 10 years Product Management experience in a B2B software of SaaS businessDegree in computer science. engineering or other relevant technical disciplineExtensive knowledge of agile methodologiesExperience launching and scaling successful software productsExperience working closely with multiple engineering teams, UI/UX designers and go to market teamsExperience with customer discovery or product-led growth strategiesKnowledge of API-based products or platform thinkingThis is a hybrid role based in North Dublin and will require some travel. You will need to be an EU citizen in order to apply. The role will also require 1 week of travel per month over to their UK office. If you tick the right boxes and think this role sounds like the next interesting step in your career, send across your CV or contact Adam Whitehurst at Trust in Soda for more info.
Adam Whitehurst  Adam Whitehurst
County Dublin, Ireland
Business Analyst
Business Analyst (SaaS)We've had a brand new role just go live today with one of our Dublin based clients looking for a Business Analyst who specialises in B2B SaaS environments. Working closely with their Product Manager you'll be focusing on shaping their product and business strategy. You'll need to be someone comfortable communicating and collaborate with cross-functional teams to improve process and measure performance across their SaaS platform. Key Requirements: Degree in Computer Science or other relevant discipline5 years experience as a BA in a SaaS tech businessStrong SQL SkillsExperience with one or more of Power BI, Tableau, Looker etcExtensive knowledge of Agile Methodologies (SCRUM preferred)Experience in product analytics and supporting agile development teamsExperience working with large datasets and exposure to statistical modelling and forecastingComfortable presenting to senior stakeholdersThis is a hybrid role based in Dublin.If you're experienced in SaaS businesses and feel this could be the best next step in your career, drop your CV across or contact Adam Whitehurst at Soda for more info.
Adam Whitehurst  Adam Whitehurst
Greater London, South East, England
Marketing Associate
Marketing Associate – HIRING ASAPStart date: ASAP Duration: 6-month initial contract Location: 3 days in London office & 2 days working from home.Rate: £350 - £500 per day PAYE SummaryWe are seeking a highly skilled and experienced Media Strategist to join our clients’ international team based in London on a temporary basis. The successful candidate will have a proven track record in building relationships, navigating cross-functional teams, and presenting to stakeholders. The team is responsible for media strategy, planning and execution stewardship.This role will be responsible for development of integrated media channel plans and will partner with Insights & Analytics, Decision Science, Creative, Policy & Comms, and Partnerships teams, to devise and execute campaigns that ultimately get more people buy our clients’ new wearables and metaverse products through effective and innovative media strategies and plans.The ideal candidate will build strong partnerships with colleagues, translate goals into successful, integrated, data-driven programs, and navigate the intersection of multiple channels and media partners. We are looking for someone who sees patterns that others don’t, who pushes for innovation, and can orchestrate media to be as impactful as possible.ResponsibilitiesDevelop measurable media plans that are grounded in objectives and audience insights and deliver innovation and business outcomes.Leverage quantitative and qualitative insights to influence the audience and media approach and inform tactical planning, execution, and optimization.Serve as a subject matter expert, developing work that incorporates industry innovation, planning and measurement best practices, across digital and traditional channels.Build strong working relationships and drive influence with cross-functional partners across marketing, decision science, insights & creative teams to develop fully integrated work.Partner with external media agency, and Global Media team to drive cohesive media planning and execution around the globe.Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution, working in close coordination across internal and external teams.Analyse campaign performance against KPIs and author insights, takeaways, and recommendations for ongoing campaign optimization and reportingKey Skills8 years’ experience in media planning, either within an agency or within a client organizationExtensive experience working with UK market (or wider EMEA)Proven track record in building strong relationships, navigating cross functional teams, and presenting to stakeholders and leadership.Proven experience in measurement, analytics and in gathering audience insights and using those to tell a compelling story.Experience managing the development of full funnel media strategies.Strong knowledge and understanding of the trends impacting media, measurement, and analytics.Experience in planning and executing multi-channel media campaigns and working in data-driven environments.Experience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research.Preferred SkillsExperience managing a media agency.Experience working directly with a creative team to marry creative ideas/strategy with media strategy and channel selection.Experience working in a fast-paced, ambiguous environment.Deep understanding of the entire digital ecosystem and how and where analytics can drive decision-making — the ability to shape campaign strategies and translate them into actionable plans with an eye toward data-driven strategies with measurable ROI.
Nathan Peters Nathan Peters
COMAVE GLOBAL
38
Permanent Hires
SODA Max
Hiring Solution
12
Contract Hires

ComAve are building the first-ever super app designed exclusively for sports fans, turning passion into rewards. ComAve is redefining what it means to be a fan, blending technology, gamification, and loyalty rewards to create a one-of-a-kind ecosystem where fans always win

After landing £100m in funding, they were experiencing serious growth and had no talent or HR function. Trust in SODA started with recruiting the HR team and then became the talent function. Setting the strategy for all five of the Comave businesses, we provided a linked ecosystem for talent attraction and management. 

We successfully recruited across Sales, Technology, Engineering, Operations and Marketing, from Junior to C Suite including the COO, across Europe, covering Eastern Europe, Italy, the Netherlands, Spain and France, as well as the UK. Following the successful completion of multiiple placements, we are delighted to now be supporting Comave in North America and South America. 

One of the most important requirement to Comave is speed of delivery, and the SODA team have delivered every time. In addition we have supported with an EOR Solution, and implemented a Workable ATS for the team there. 

 

Comave Global
Sarah Lee

Lauren made it a great experience!! She understood from minute 1 what I needed and was super quick finding the perfect person. She was always available, answered all my questions and made me and the candidate feel super attended all the time."

Sarah Lee
Sarah Lee
People Director
DELOITTE
57
Key Hires
Trust in SODA has been partnered with Deloitte Ireland for over five years, and in that time, we've made 57 hires across tech and finance roles. Recognising the challenges of Ireland's tech talent market, Deloitte expanded their partnership to include SODA's Contract team. SODA doubled their candidate database within 12 months using a diversity-focused approach, expanding access to a broader talent pool across key areas like software engineering, DevOps, data, cloud, infrastructure, and creative. Leveraging deep industry knowledge, SODA quickly identified niche talent without compromising quality, becoming Deloitte's top-performing agency.
Deloitte
G.NETWORK
32
Critical Hires
G.Network, upgrading London's internet with full-fibre broadband, needed to rapidly scale its team to support its ambitious expansion. Facing the challenges of hyper-growth, they partnered with Trust in SODA to optimize their hiring process. SODA provided a steady talent pipeline of high-quality candidates through dedicated resources, diversity-focused searches, and market insights. Over two years, SODA delivered 32 mission-critical hires across DevOps, Design & Change, Software Engineering, and Infrastructure, enabling G.Network to accelerate its scaling efforts.
G.Network
John Porter

‘Adam, Viki, Gabs and the wider team at Soda have been highly instrumental in enabling our scaling plans over the last few years. They have delivered some high calibre and strategic resources to our business quickly and are always ready to support our needs when required. As a client, I always feel that I have their complete focus and attention. I would highly recommend their services’.’

John Porter
John Porter
Head of Talent Acquisition
GUIDANT GLOBAL
129
Roles Placed
17
Brands Serviced
Guidant Global takes a creative approach to talent management. Having delivered bespoke recruitment solutions to clients all over the globe, Guidant Global is breaking the mould in the MSP, RPO, and SOW markets. To meet mounting demand and alleviate subsequent pressure on candidate pay rates, Guidant Global turned to the team at Trust in SODA to deliver complex hiring projects to their end clients. To date, the SODA squad have provided talent solutions across technology and enablement for seventeen of Guidant Global’s customers, including Dyson, Burberry, Pfizer, The AA, and Novartis. The seamless integration of Trust in SODA’s permanent and contract teams has created dependable hiring coverage across DevOps, Software Engineering, Cloud and Infrastructure, Data, and Creative roles.
Guidant Global
David Miranda

Trinnovo Group is a valued and trusted partner in our never-ending quest to find talent. 

David Miranda
David Miranda
Talent Consultant
VIRTASANT
1.8:1
CV to Interview
4
Permanent Hires
UK, EU & USA
Locations Supported

Virtasant are a global, diverse team of cloud experts building the next generation of cloud solutions. They believe that the public cloud is the future of computing, and that if leveraged to its full potential, can help organizations unleash tremendous possibilities.

Virtasant reached out to us after running a Google search for boutique / niche recruitment agencies. They were looking to hire a Director of Client Services in the EU and didn't have the brand or presence in the EU and needed a high quality candidate, quickly. After successful completion of this assignment, we were then asked to recruit for their Director of Client Services in the USA, and have since supported them with a Head of Talent role and Tech Sales roles. 

We provided them a detailed market map of equivalent consultancies that were scaling, providing a huge amount of competitor analysis that they did not have the local knowledge of. 

 

 

 

Virtasant
Michael Kearns

Oliver did an amazing job on our introduction call - to be honest I'm generally unimpressed with recruiting firms but Oliver quickly understood our priorities and was highly responsive."

Michael Kearns
Michael Kearns
CEO

MEET THE TEAM

Oliver Perry

Managing Director

Ryan Hill

Sales Director

Ryan Jones

Associate Director - US

Nathan Peters

Team Lead & Senior Contract Recruitment Consultant

Tiisetso Richards

Senior Recruitment Consultant